Digital Marketing Automation Executive

About the role

As a , you will play a pivotal role in enhancing our marketing strategies through the effective use of automation tools. Your primary focus will be on optimizing campaigns to drive engagement and conversions while ensuring that our marketing efforts are data-driven and aligned with business objectives. This position offers an exciting opportunity to work in a dynamic environment where innovation and creativity are encouraged, allowing you to make a significant impact on our marketing initiatives.

Key facts

What you'll do

• Develop and implement automated marketing campaigns across various channels, including email, social media, and web, to enhance customer engagement and retention.
• Analyze campaign performance metrics to derive actionable insights and optimize future marketing strategies for better results.
• Collaborate with cross-functional teams, including sales and product development, to ensure alignment of marketing initiatives with overall business goals.
• Create and manage customer segmentation strategies to deliver personalized marketing messages that resonate with target audiences.
• Utilize marketing automation platforms to streamline processes, improve efficiency, and enhance the overall customer journey.
• Conduct A/B testing on various marketing elements to determine the most effective approaches for audience engagement.
• Stay updated on industry trends and best practices in digital marketing and automation to ensure Embed remains at the forefront of innovation.
• Provide training and support to team members on the use of marketing automation tools and techniques, fostering a culture of continuous learning.
• Monitor and report on key performance indicators (KPIs) related to marketing automation efforts, presenting findings to stakeholders regularly.
• Assist in the development of content strategies that align with automated campaigns, ensuring consistency and relevance across all marketing channels.
• Manage the marketing budget related to automation tools and campaigns, ensuring cost-effectiveness and ROI.
• Collaborate with external vendors and partners to enhance marketing automation capabilities and explore new technologies.

Requirements

• Bachelor's degree in Marketing, Business Administration, or a related field.
• A minimum of 3 years of experience in digital marketing, with a strong focus on marketing automation.
• Proficiency in using marketing automation platforms such as HubSpot, Marketo, or similar tools.
• Strong analytical skills with the ability to interpret data and make data-driven decisions.
• Excellent written and verbal communication skills, with a knack for crafting compelling marketing messages.
• Experience in managing multiple projects simultaneously while meeting deadlines in a fast-paced environment.
• Familiarity with SEO, PPC, and social media marketing strategies.
• Strong attention to detail and a commitment to delivering high-quality work.
• Ability to work collaboratively in a team-oriented environment while also being self-motivated.

Nice to have

• Experience in the technology or software industry is a plus.
• Knowledge of HTML/CSS and basic web development principles.
• Previous experience with CRM systems and their integration with marketing automation tools.
• Familiarity with graphic design tools such as Adobe Creative Suite or Canva for creating marketing materials.
• Understanding of customer journey mapping and user experience principles.

Skills & tools

• Marketing automation platforms (e.g., HubSpot, Marketo)
• Data analysis tools (e.g., Google Analytics, Excel)
• CRM software (e.g., Salesforce, Zoho)
• Email marketing tools
• Social media management platforms
• A/B testing and optimization tools

Practical notes

• This position is based in Singapore at United Square, and candidates must be eligible to work in Singapore.
• The salary for this role will be competitive and commensurate with experience.
• Interested candidates should apply through the provided link: https://embed.bamboohr.com/careers/602.
• Please include a cover letter detailing your relevant experience and why you are a good fit for this role.
• The application process may include interviews, assessments, and reference checks.

At Embed, we are committed to fostering a diverse and inclusive workplace. We welcome applications from individuals of all backgrounds and experiences. Join us in shaping the future of digital marketing automation!