Senior Manager, Finance, e.l.f. Brands

About the role

This role owns the end to end financial management and strategy for e.l.f. Brands within a multi-brand portfolio environment. You are responsible for driving sustainable, profitable growth by providing rigorous analysis and insight that directly influences commercial decisions. The scope includes managing brand financial performance, optimizing investments, and ensuring alignment with broader portfolio objectives. You will act as a key business partner to marketing and commercial teams, translating complex data into actionable strategies. The role demands a high level of ownership over the financial outcomes and the ability to operate effectively in a fast-paced setting. You will build and maintain strong relationships with cross-functional stakeholders to ensure financial discipline supports growth initiatives. This position is critical for shaping the future financial health and market position of the e.l.f. brand family.

Key facts

What you'll do

Lead the development and oversight of brand financial plans, integrating inputs from marketing, sales, and operations to ensure cohesive strategy execution.

Own the end-to-end financial performance analysis for e.l.f. Brands, identifying variances, trends, and root causes for business outcomes.

Partner with commercial leaders to evaluate retailer and customer economics, ensuring promotional investments and channel strategies drive optimal returns.

Design and maintain financial models that simulate scenarios for distribution opportunities, growth initiatives, and profitability optimization.

Establish a robust framework for performance analysis, translating complex financial data into clear, concise recommendations for non-finance stakeholders.

Collaborate cross-functionally with marketing, sales, and operations to assess the financial impact of campaigns, launches, and operational changes.

Define and manage key performance indicators and metrics that track the health and trajectory of the brand's financial position.

Utilize advanced Excel and financial modeling skills to build scalable tools that support forecasting, planning, and decision making.

Leverage experience with financial planning, BI, and ERP systems to enhance data accuracy, automate reporting, and improve insights.

Provide leadership and mentorship to finance partners, fostering a culture of analytical excellence and data-driven decision making.

Requirements

A Bachelor's degree in Finance, Accounting, Economics, Business, or a related field is required; an MBA or other advanced degree is preferred.

At least 5+ years of progressive finance experience is required, ideally within CPG/beauty, retail, or another high-growth consumer environment.

Brand FP&A or commercial finance experience is strongly preferred.

Experience with retailer/customer economics, channel performance, promotional investments, distribution opportunities, or other customer-level growth initiatives is valued.

Financial planning, forecasting, performance analysis, and financial modeling capabilities are required.

P&L drivers are connected to commercial and operational activity to financial performance.

Cross-functional collaboration with business leaders influences decisions through financial analysis and insights.

Strong analytical and problem-solving skills move between detailed analysis and the broader strategic picture.

Clear communication and presentation skills distill complex analyses into clear recommendations.

Comfort with speed, ambiguity, and evolving priorities in a high-growth environment.

Advanced Excel and financial modeling skills are required; experience with financial planning, BI, and ERP systems is preferred.

Practical notes

This role is based in Oakland, CA, and is full-time.

Typical interview steps

Marketing interviews often include a portfolio review, a campaign exercise, and analytics questions. Candidates may be asked to plan a launch, write a brief, or improve a funnel. Some loops include a presentation. Results from past campaigns carry the most weight. Interviewers ask about specific campaigns you ran and what the numbers said. Preparing a short case of one campaign with its results is strong preparation.

Good to know

The role operates inside a multi-brand portfolio focused on mass cosmetics and skin care.

The position reports to a Vice President level finance leader.

Success requires translating financial analysis into clear recommendations for non-finance stakeholders.

Advanced modeling tools and planning systems support decision making in a high-growth environment.

Questions to ask

Useful questions for the interview: what a typical week looks like, how work is assigned, what tools the team uses, and how feedback works. Asking how the role has changed recently and what the team wishes it had known when joining is also reasonable. Questions about the manager's priorities are especially valued.

Career growth

Marketing careers move from associate to manager, director, and VP levels. Specializations include growth, brand, product marketing, and content. Generalists often start, then specialize as they advance. Measured impact on pipeline and revenue drives progression. Marketing careers reward measurable results and adaptability. Channel experience plus business sense usually beats a general resume.

About the company

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