Associate Manager, Digital Marketing, rhode

About the role

This position manages end-to-end digital marketing campaigns in partnership with senior leadership to achieve ambitious business targets. The role owner orchestrates integrated strategies across key channels to amplify the rhode brand narrative and drive measurable outcomes. You will synthesize insights from ecommerce, creative, and operations teams to ensure cohesive and high-performing execution. A critical part of this job involves rigorous experimentation and weekly optimization to separate high-impact initiatives from underperformers. You will act as the central conductor for the rhode identity, ensuring clarity and consistency in every customer touchpoint. The position requires a proactive mindset where you own the diagnosis of issues and the capitalization on opportunities without waiting for directives. Ultimately, you will translate complex market data into actionable plans that resonate with target audiences and support scalable growth.

Key facts

What you'll do

Orchestrate sophisticated paid media strategies, email nurturing sequences, SMS engagement, and affiliate partnerships to deliver on overarching campaign objectives.

Architect digital marketing campaigns from initial brief to post-mortem analysis, aligning schedules, creative assets, and KPIs with overarching business goals.

Champion the rhode brand standard through meticulous cross-functional synchronization with ecommerce, marketing, operations, and creative stakeholders.

Conduct rapid diagnosis of campaign performance issues and identify high-leverage opportunities for optimization, escalating only when necessary.

Serve as the primary guardian of the rhode identity, ensuring visual and tonal consistency across all digital materials and external partner communications.

Leverage advanced data analysis to interpret performance metrics, informing real-time optimizations and long-term strategic pivots.

Utilize core technology stacks including email platforms, affiliate management systems, and paid media dashboards to execute and monitor complex campaigns.

Maintain strict compliance with employment eligibility standards and internal policies required for a position based in Beverly Hills, California.

Collaborate with senior leadership to translate business objectives into granular marketing initiatives and testable hypotheses.

Document processes and insights to enable seamless knowledge transfer and continuity within the high-growth rhode environment.

Evaluate weekly test results to determine winners, scaling successful variations while deprioritizing low-impact efforts.

Partner with creative teams to ensure that content production is both on-brand and optimized for high conversion across digital surfaces.

Balance autonomy and coordination when managing workflows, ensuring that dependencies are met without sacrificing speed.

Provide clear status updates and rationale to stakeholders, focusing on data-driven narratives that explain campaign performance.

Requirements

Candidates must possess a minimum of 26 years of cumulative experience in digital marketing roles, demonstrating a consistent track record of responsibility and impact.

A meticulous attention to detail must underpin every decision, ensuring accuracy in targeting, creative execution, and reporting accuracy.

A collaborative ethos is non-negotiable, requiring the ability to work effectively and respectfully with ecommerce, marketing, operations, and creative professionals.

Strong instincts are required to determine the appropriate timing for escalation and the readiness to pursue high-velocity opportunities.

The candidate must adhere to a hybrid work model consisting of 3 days in the office and 2 days working remotely.

Demonstrated experience managing complex, multi-channel campaigns in a fast-paced, growth-oriented environment is essential.

Exceptional written and verbal communication skills are required to articulate strategy and align cross-functional teams.

The ability to analyze large datasets and extract actionable recommendations is a core requirement for success in this position.

Nice to have

Experience with clean and cruelty-free beauty brands is preferred due to the specific values of the e.l.f. portfolio.

Familiarity with the rhode brand and its direct-to-consumer ecosystem is a distinct advantage.

Practical notes

This position is based in Beverly Hills, California and requires adherence to company policies and employment eligibility standards.

Typical interview steps

Marketing interviews often include a portfolio review, a campaign exercise, and analytics questions. Candidates may be asked to plan a launch, write a brief, or improve a funnel. Some loops include a presentation. Results from past campaigns carry the most weight. Interviewers ask about specific campaigns you ran and what the numbers said. Preparing a short case of one campaign with its results is strong preparation.

Good to know

Digital marketing professionals commonly use data analysis to guide decisions across online channels.

Core tools often include email platforms, affiliate management systems, and paid media dashboards for campaign execution.

Clean, cruelty-free beauty is a central value across the e.l.f. portfolio, including the rhode line.

Work models frequently blend remote flexibility with scheduled in-person collaboration to support team cohesion.

Mass cosmetics brands operate in a fast-moving, growth-focused market that demands responsive planning and execution.

Questions to ask

Useful questions for the interview: what a typical week looks like, how work is assigned, what tools the team uses, and how feedback works. Asking how the role has changed recently and what the team wishes it had known when joining is also reasonable. Questions about the manager's priorities are especially valued.

Career growth

Marketing careers move from associate to manager, director, and VP levels. Specializations include growth, brand, product marketing, and content. Generalists often start, then specialize as they advance. Measured impact on pipeline and revenue drives progression. Marketing careers reward measurable results and adaptability. Channel experience plus business sense usually beats a general resume.

About the company

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