Senior Business Development Representative

About the role

This position is designed for French-speaking professionals who are entering the fast-paced world of an EdTech scale-up as a Senior Business Development Representative. In this capacity, you will own outbound growth initiatives within a dynamic and international setting, driving the expansion of the company's footprint in specific territories. You will work in close partnership with Account Executives to identify opportunities, nurture relationships, and move opportunities forward in a structured and efficient manner. The role demands a high level of ownership over your book of business, where you will be responsible for generating and managing a responsive pipeline from initial contact to qualified handoff. Success in this position will depend on your ability to combine active listening with deep product understanding and unwavering follow-through to achieve consistent results. Sales roles of this nature are inherently quota-driven and reward disciplined activity, rigorous qualification, and a commitment to honest reporting of pipeline health. You will be expected to adhere to a defined sales methodology and will receive comprehensive training on the process before operating independently in the field.

Key facts

What you'll do

Outreach teams identify and engage key decision-makers through outbound channels to build a responsive pipeline that supports predictable growth.

Sales teams qualify leads by deeply understanding stated needs, underlying pain points, and strategic goals to ensure fit, intent, and buying authority are clearly defined.

Collaboration between BDR and Account Executive teams is essential when handoffs require additional context, alignment, or strategic support to advance opportunities.

Strategic target account lists are meticulously created, continuously refined, and prioritized within a defined territory to focus efforts on the highest probability opportunities.

You will conduct proactive research on organizations and stakeholders to build a clear picture of challenges, initiatives, and decision-making dynamics before initiating contact.

Through multi-channel prospecting, you will execute targeted campaigns via email, social platforms, and voice to initiate conversations and secure meetings with influential buyers.

You will articulate the value proposition of the solution in a clear, goal-oriented manner that directly addresses business problems and quantifiable outcomes.

By managing a disciplined sales pipeline, you will track, report, and forecast deal progress to ensure transparency and accuracy in the sales process.

You will leverage available tools and frameworks to distinguish genuine interest from passive engagement, ensuring that only high-quality opportunities move forward.

Through consistent follow-up and thoughtful communication, you will reduce friction in early conversations, building trust and credibility with decision-makers.

Requirements

Candidates hold a bachelor's degree or higher as a baseline qualification, ensuring a foundational level of academic and critical thinking ability.

Candidates bring 5 or more years of relevant Business Development or Sales Development experience, demonstrating a proven track record in outbound environments.

Candidates demonstrate native-level fluency in both English and French in speaking and writing, enabling clear and nuanced communication with diverse stakeholders.

Candidates have strong outbound prospecting and cold outreach experience across multiple channels, including but not limited to email, phone, and social media.

Candidates communicate in a clear, concise, and goal-oriented way that leaves no room for misinterpretation or ambiguity in business discussions.

Candidates take initiative, multitask, prioritize, and manage time effectively in a demanding setting where targets and expectations are consistently high.

Candidates maintain a high energy level and positive attitude during sustained activity, even when facing rejection or navigating long sales cycles.

Candidates work comfortably in a fast-paced, international, and collaborative environment where diverse perspectives and cultures intersect daily.

Candidates are comfortable operating within a data-driven framework, using metrics and feedback to continuously refine their approach and improve results.

Nice to have

While not mandatory, a background in EdTech, SaaS, or B2B environments is strongly preferred due to the complexity of the solution being sold.

Experience with AI tools and platforms is considered a significant advantage, as these technologies are embedded in the company's internal workflows and product offerings.

Familiarity with sales qualification frameworks, such as BANT or MEDDIC, is viewed favorably as it supports the consistent evaluation of opportunity quality.

An understanding of the buyer's journey in complex B2B sales is helpful, particularly when aligning messaging with the different stages of consideration and decision-making.

Comfort with remote work and distributed team collaboration is valued, given the fully remote nature of the position and the 40+ nationalities represented on the team.

Practical notes

Remote work is available from France, and the role sits within a 40+ nationality team, offering exposure to a wide range of working styles and perspectives.

Easygenerator positions itself as an AI-first company, using these technologies internally to optimize operations and within products to enhance the user experience.

Typical interview steps include a role play, a discovery call simulation, and a presentation designed to assess your ability to handle real-world scenarios.

Candidates may be asked to pitch a product to a panel or handle a tough objection to evaluate their persuasiveness and resilience under pressure.

Behavioral questions focus on past quota attainment and deal history, so be prepared to discuss specific examples of your performance and impact.

Energy and preparation are critical, as interviewers often simulate the job in the interview itself, so you may be asked to run a short discovery call or demo on the spot.

Practicing your own sales pitch out loud is highly recommended to build confidence and ensure your messaging is clear and compelling.

Good to know

Business Development Representatives use outbound techniques to research and contact potential customers as a primary method of generating interest.

Cold outreach, email sequencing, and LinkedIn messaging form core daily activities that require creativity and persistence.

AI tools support sales workflows, communication drafting, and research tasks in modern sales environments, enhancing efficiency and accuracy.

Sales qualification frameworks help distinguish active interest from passive engagement, allowing teams to focus on opportunities most likely to convert.

Clear, concise messaging reduces friction in early conversations with decision-makers, accelerating the path to mutual understanding and commitment.

Questions to ask

Good questions to ask the employer in the interview include inquiries about what success looks like in the first six months, how the team is structured, and what the current biggest challenge is.

Asking about the current decision-making process, the typical sales cycle length, and the support provided to sellers is also well received.

Inquiring about growth paths, the review process, and how performance is measured demonstrates a long-term commitment to the role.

Employers generally expect candidates to ask thoughtful questions, and doing so shows preparation, curiosity, and engagement with the opportunity.

Career growth

Sales careers can evolve from SDR or associate roles into account executive positions, with clear pathways to senior AE, management, and eventual director-level responsibilities.

Some professionals transition into partnerships, specialized account management, or revenue operations roles, leveraging their understanding of the sales cycle.

Compensation structures typically mix a base salary with commission tied directly to results, creating a direct link between effort and financial reward.

High performers in sales often move into larger accounts, team leadership positions, or sales operations, where they can influence strategy and process.

Quota history and references carry the most weight in promotion decisions, highlighting consistent performance and reliability over time.