Growth Marketer - Demand Gen

About the role

You are hired to own pipeline generation across target markets for Dust with a focus on high-output execution and autonomous decision-making. You will design and run multi-channel campaigns while building every asset yourself and running experiments on a weekly cadence to move key numbers. Your work will remain tightly connected to ICP strategy and compound over time without waiting on creative teams or external agencies. You will act as an AI-native operator who leverages tools to move fast and ensure campaigns land and spread rather than get shelved. You will collaborate closely with RevOps and Sales to map target accounts and drive conversations that result in qualified opportunities for the sales team.

Key facts

What you'll do

• Run 3-5+ demand gen experiments per week across LinkedIn, email, paid social, and beyond using a structured approach to testing, reflection, and iteration.
• Own a pipeline number where every campaign you run is traceable to qualified opportunities for the sales team.
• Build and manage target account lists in close coordination with RevOps and Sales to map the right people, reach the right contacts, and drive the right conversations.
• Design and execute full campaign sequences from strategy to copy to asset creation to reporting without dependency on specialized support.
• Think in systems so that every experiment ladders up into a sustainable, repeatable demand gen engine rather than a one-off push.
• Build assets yourself including landing pages, email sequences, ebooks, one-pagers, and LinkedIn creatives using AI tools to move fast without sacrificing quality.
• Own CRM hygiene and campaign tracking in HubSpot to report on what is working, kill what is not, and double down on what delivers.
• Collaborate with RevOps to sharpen ICP targeting and ensure campaigns reach the accounts that matter most to the business.
• Work closely with the Head of Marketing and the broader marketing team including content, field, and PMM to develop campaigns that elevate our brand and amplify the latest messaging.
• Collaborate with your fellow growth marketer on strategy and share learnings to build a high-performing growth function together.
• Move fast by building on what already exists, repurposing proven assets to get high-quality work live quickly.
• Partner with the Sales and SDR teams regularly since they are your internal customers and their outcomes depend on your execution.

Requirements

• Experience in demand generation, growth marketing, or a closely related role at a B2B tech company ideally within a fast-moving, scrappy culture.
• Proven ability to own campaign execution end-to-end covering strategy, copy, asset creation, targeting, and reporting without needing a support team around you.
• Strong analytical instincts that allow you to read your own numbers, draw conclusions quickly, and adjust course based on data.
• Experience running ABM-style campaigns including ICP-led targeting, account mapping, and personalized outreach sequences.
• Fluent across the core channels of LinkedIn, paid social, email, and paid search with a track record of delivering results.
• An AI-native operator who uses AI tools daily to move faster, build better assets, and stay scrappy at scale while maintaining quality.
• High cadence and high focus enabling you to run multiple experiments simultaneously without losing the thread on what each one is trying to prove.
• A systems thinker who views campaigns as infrastructure for long-term, compounding pipeline growth rather than isolated bursts of activity.
• Low ego and high collaboration where you work well within a team, give and receive feedback clearly, and do not need to own the idea to execute it brilliantly.
• Brand taste to create assets that feel right for Dust: sharp, professional, and distinctly not enterprise-generic in every touchpoint.
• Experience working in a B2B environment that is fast-paced and digitally native such as companies in the Notion, Figma, or Slack mold rather than traditional enterprise software.
• Comfort with scrappy experimentation and a bias for action where you test hypotheses quickly, learn, and iterate based on observed results.
• Understanding of how to leverage AI tooling responsibly to augment creative work, streamline repetitive tasks, and improve throughput without compromising authenticity.
• Willingness to work within a structured cadence while maintaining the flexibility to pivot campaigns based on real-time feedback and performance signals.
• Commitment to maintaining clean and accurate data in CRM systems to ensure reporting integrity and reliable attribution of pipeline to campaigns.
• Ability to translate strategic ICP and messaging frameworks into concrete campaign assets and outreach sequences that resonate with target buyers.
• Track record of collaborating with cross-functional partners including Sales, RevOps, and Product to align on goals, share insights, and drive outcomes.
• Capacity to manage several priorities and deliver consistent results in a fast-paced growth environment where timelines are aggressive and expectations are high.

Nice to have

Only include preferences if they are explicitly mentioned in the source text.

Practical notes

The work week is full_time based in San Francisco with no mention of hours, travel requirements, visa details, or application deadlines in the provided source.