Social Media Producer

About the role

You own the narrative from concept to click, shaping social content that feels native to the story rather than tacked on at the end. You translate complex productions into accessible, platform-native moments that educate and entertain in equal measure. You act as the social conscience of the room, ensuring every post aligns with the production's values and voice. You partner with producers and talent to bake social thinking into the earliest creative conversations. You are accountable for delivering a reliable cadence of content that serves both the art and the audience. You treat every campaign as a series of experiments designed to build long-term audience trust. You own the metrics behind the moments, connecting creative decisions to real engagement data. You are the bridge between the production team and the community, making sure the story lives loudly and authentically online.

Key facts

What you'll do

• Interpret briefs and transform them into social-first narratives that drive awareness and engagement before, during, and after production.
• Build and maintain a cross-platform content calendar aligned with production milestones, cultural moments, and audience behavior patterns.
• Partner with producers and talent to design content that feels intentional, leveraging access to set life and exclusive creative insights.
• Create detailed briefs for a small team of short-form video editors to ensure consistent tone, pacing, and brand alignment.
• Coordinate the execution of content drops so that episode releases, guest promotions, and key announcements amplify one another.
• Monitor platform-specific performance signals, including trends, audio usage, and format experiments, to guide ongoing creative pivots.
• Develop repeatable systems that turn long-form conversations into modular, high-performing social moments.
• Track and report on engagement, reach, and follower growth, presenting weekly insights that inform strategy and creative direction.
• Maintain strict brand consistency across captions, thumbnails, cuts, and hooks while allowing room for cultural relevance.
• Support live events and content activations by producing real-time social coverage that integrates into the broader campaign.
• Collaborate with the publishing and music teams to repurpose interviews, performances, and behind-the-scenes moments for social.
• Document workflows and learnings to create a playbook for scaling content without sacrificing quality.
• Mentor junior contributors on clarity of creative direction and the fundamentals of platform-specific storytelling.
• Ensure all deliverables meet technical and legal standards for music, talent usage, and platform policies.
• Act as the primary point of contact for stakeholders seeking rapid, high-quality social content under tight timelines.

Requirements

• You have 2+ years of hands-on experience in social media production, content creation, or a closely related field within podcast, creator, or entertainment environments.
• You can show, not tell, with a portfolio of shipped social campaigns, documented growth, and clear examples of your strategic and executional work.
• You speak the language of short-form video on TikTok, Instagram Reels, and YouTube Shorts, including what drives retention and completion on each.
• You communicate creative direction with precision, giving actionable notes that help editors deliver work that feels polished and on-brand.
• You instinctively write hooks, set pacing, and structure stories for maximum impact in the first three seconds.
• You are highly organized, capable of managing multiple timelines, deliverables, and stakeholders without missing details or dropping balls.
• You have a genuine, lived connection to fandom and pop culture, bringing that fluency into how you frame stories for audiences.
• You are legally authorized to work in the United States and able to commit to the contracted hours and schedule requirements.

Nice to have

• You have experience creating promotional content and managing social collaborations with talent or public figures.
• You have contributed to live events, conventions, or experiential activations that informed social strategy.
• You have built or improved production workflows and systems that increased efficiency or consistency.
• You can point to a personal fandom you are deeply passionate about and can articulate why it matters to your creative approach.

Practical notes

This is a contract role with an initial 90-day evaluation period and potential for ongoing engagement. Hours are 15-20 per week to start, with flexibility to scale based on production cycles and live events. The role is hybrid, with regular in-person meetings in Manhattan. Occasional travel may be required for events and on-location content production. Immediate start is preferred, and you must be authorized to work in the U.S. to be considered.

The tools you'll use include Google Workspace, Slack, Zoom, Asana, Frame.io, Agorapulse, Airtable, Sheets, and Dropbox. You will be expected to hit the ground running, treating every piece of content as a strategic move in building a recognizable, trusted identity for the production. If this role feels like the exact challenge you have been looking for, present your work, point of view, and ideas for how you can help the team level up its storytelling and audience connection. Dream Three is an equal opportunity employer committed to diverse backgrounds, identities, and perspectives, actively encouraging applications from historically underrepresented communities.