Vice President of Marketing

About the role

This pivotal leadership role is designed for a seasoned marketing executive who will take charge of defining and executing the comprehensive marketing strategy for Ditto. You will play a crucial role in building the marketing team and establishing the necessary infrastructure from the ground up. If you thrive in dynamic environments and have a passion for creating robust marketing operations, this position is tailored for you.

Key facts

What you'll do

• Formulate and manage Ditto's comprehensive marketing strategy, ensuring a strong brand identity and effective market entry initiatives.
• Recruit, lead, and nurture a diverse marketing team focused on areas such as lead generation, content development, product marketing, communications, and design.
• Act as a vital member of the executive leadership team, contributing to the overall company strategy and direction.
• Set up performance metrics and reporting frameworks to promote a data-driven culture within the marketing department.
• Create and execute multi-channel marketing campaigns that span digital platforms, events, content marketing, account-based strategies, and partnerships to drive qualified leads and revenue growth.
• Work closely with sales leadership to ensure alignment on target customer profiles, messaging strategies, and the effectiveness of the sales funnel.
• Oversee the management and optimization of the marketing technology stack and budget to maximize efficiency.
• Lead the brand strategy to ensure cohesive and impactful messaging across all channels and audiences.
• Spearhead initiatives in thought leadership, public relations, and executive visibility to establish Ditto as a leader in the industry.
• Supervise content creation, including blog articles, customer success stories, white papers, webinars, and social media engagement.
• Advocate for the integration of AI tools and platforms within marketing to enhance content generation, personalization, campaign optimization, and competitive analysis.
• Stay abreast of the latest trends in AI marketing and incorporate new capabilities into team workflows to improve operational efficiency.
• Develop targeted marketing strategies for government and public sector clients, taking into account their unique procurement and compliance requirements.

Requirements

• At least 10 years of progressive experience in B2B marketing, with a minimum of 3-5 years in a senior leadership role.
• Proven track record in building and scaling marketing teams, including expertise in hiring, developing, and retaining top talent.
• In-depth understanding of demand generation, pipeline marketing, and revenue attribution methodologies.
• Strong familiarity with AI tools and their practical applications in contemporary marketing operations.
• Excellent communication and storytelling skills, with the ability to influence stakeholders at executive and board levels.
• Experience in collaborative environments within fast-paced, high-growth technology sectors.
• A data-driven mindset with hands-on experience in marketing analytics and performance measurement techniques.

Nice to have

• Background in marketing to public sector or government organizations (federal, state, local, or educational).
• Knowledge of government procurement processes, FedRAMP, or similar compliance standards in the public sector.
• Previous experience in a SaaS or enterprise software environment.
• Experience guiding a company through significant growth phases, such as Series B funding or major scaling events.

Skills & tools

• Development of marketing strategies
• Brand management expertise
• Demand generation techniques
• Content marketing proficiency
• Product marketing skills
• Public relations capabilities
• Familiarity with AI-powered marketing tools
• Proficiency in marketing analytics platforms
• Experience with CRM systems
• Knowledge of marketing automation software

Practical notes

• Ditto provides competitive salaries along with meaningful equity opportunities.
• Employees in the U.S. enjoy benefits that include health, dental, vision, life, and disability insurance, in addition to a 401(k) plan and flexible spending accounts.
• All global employees have access to flexible time-off policies.
• The Atlanta office is available for use as a workspace or for team gatherings.
• We welcome applications from candidates who may not meet every single requirement but demonstrate strong determination, curiosity, adaptability, and a genuine passion for our mission.

About the company

Ditto is redefining how data moves at the edge. Our mission is to make it seamless for developers to build resilient, real-time applications, regardless of network conditions.