Senior Product Marketing Manager

About the role

You will own the end-to-end positioning and narrative for Disco's AI-driven legal technology portfolio, shaping how the market understands product value and differentiators. You will translate complex product capabilities into compelling stories that resonate with legal and business stakeholders, aligning messaging across every touchpoint. This role demands a hybrid mindset, weaving together the instincts of a former attorney with the rigor of a seasoned product marketer to define go-to-market motion. You will act as the voice of the customer internally, synthesizing insights from legal teams and translating them into strategic direction for product and sales. Your work will directly influence how Disco's solutions are perceived, prioritized, and purchased in a competitive enterprise landscape. You will partner closely with sales, product management, and customer success to ensure alignment and consistent execution of the product vision. This is a chance to build durable frameworks that turn abstract innovation into clear, actionable value for prospects and clients.

Key facts

What you'll do

• Architect and refine product messaging and positioning that clearly articulates the strategic value of Disco's solutions for distinct legal audiences.
• Own the development and execution of multi-year go-to-market strategies that support new product launches, major feature releases, and repositioning initiatives.
• Design and manage integrated marketing campaigns spanning content, events, digital channels, and partnerships to generate demand and elevate product awareness.
• Build and maintain sales enablement toolkits, including battlecards, demo scripts, training modules, and objection-handling guides to strengthen commercial execution.
• Conduct primary and secondary market research, including competitive landscape analysis and customer interviews, to uncover unmet needs and inform product differentiation.
• Synthesize complex product features into concise value propositions and narrative arcs that resonate across executive, technical, and operational buyer personas.
• Collaborate with cross-functional stakeholders to align messaging, pricing strategy, packaging, and launch timelines across the commercial organization.
• Define and track key messaging metrics and adoption indicators to measure the impact of positioning and refine approaches over time.
• Represent Disco in external forums, including webinars, panels, and industry conversations, to articulate the company's vision and product leadership.
• Partner with customer success and implementation teams to surface real-world outcomes that reinforce product credibility and market fit.
• Maintain fluency in AI-assisted workflows, leveraging these tools responsibly to enhance research, content production, and strategic planning.
• Champion data-informed decision making, balancing qualitative insights with quantitative signals to optimize go-to-market performance.
• Mentor and collaborate with junior marketers and sales professionals to elevate the overall standard of product storytelling within the organization.
• Ensure all materials and claims align with legal, compliance, and regulatory standards relevant to the legal technology sector.

Requirements

• 3+ years of experience in the legal industry OR 8+ years of experience in product marketing, with a focus on legal technology.
• Strong analytical and strategic thinking skills, with the ability to translate market insights into actionable go-to-market plans.
• Excellent communication and leadership skills, with the ability to influence and collaborate with cross-functional teams.
• At Disco, we believe AI is a core enabler of how work gets done. All employees are expected to proactively adopt and responsibly use AI tools to drive efficiency, improve outcomes, and continuously evolve how they operate in their role.
• Demonstrated ability to manage multiple priorities in a fast-paced, deadline-driven environment while maintaining attention to detail.
• Experience working with enterprise-level stakeholders and navigating complex organizational structures.
• Comfortability working with data, metrics, and qualitative feedback to inform strategic decisions.
• Commitment to ethical marketing practices and adherence to professional standards in the legal industry.

Nice to have

• Experience with litigation and eDiscovery.
• Experience in SaaS or enterprise software product marketing.

Practical notes

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Engagement: Full-time

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Location: Remote

• U.S. authorization required: Candidates must be legally authorized to work in the United States without sponsorship now or in the future. Disco is not currently sponsoring visas, including, but not limited to, H-1B, TN, or EAD, and we are not accepting visa transfers.

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