Digital Analytics Manager

About the role

Bamboohr is seeking a skilled Digital Analytics Manager to join our dynamic team in Yerevan, Armenia. This role is pivotal in shaping our digital strategy by leveraging data analytics to drive business decisions and enhance customer experiences. The successful candidate will be responsible for analyzing digital performance metrics, providing actionable insights, and collaborating with various departments to optimize our online presence. If you are passionate about data and its impact on business growth, we would love to hear from you.

Key facts

What you'll do

• Develop and implement comprehensive digital analytics strategies that align with the company's overall business objectives.
• Analyze website traffic and user behavior using tools such as Google Analytics, Adobe Analytics, and other relevant platforms to derive actionable insights.
• Create and maintain dashboards and reports that provide visibility into key performance indicators (KPIs) and metrics across various digital channels.
• Collaborate with marketing, product, and IT teams to ensure that data-driven decisions are integrated into all aspects of digital initiatives.
• Conduct A/B testing and multivariate testing to assess the effectiveness of digital campaigns and optimize user experience.
• Monitor and report on the performance of digital marketing campaigns, providing recommendations for improvement based on data analysis.
• Stay updated with industry trends and best practices in digital analytics and marketing technologies to ensure the company remains competitive.
• Mentor and train junior team members on analytics tools and methodologies, fostering a culture of data-driven decision-making within the organization.
• Work closely with external vendors and partners to enhance analytics capabilities and ensure data integrity across platforms.
• Develop and maintain documentation for analytics processes, methodologies, and best practices to ensure consistency and quality in reporting.
• Participate in cross-functional meetings to provide insights and recommendations based on data findings, influencing strategic direction.
• Assist in the development of digital marketing strategies by providing insights from data analysis to inform campaign planning and execution.

Requirements

• Bachelor's degree in Marketing, Data Science, Statistics, or a related field.
• A minimum of 3 years of experience in digital analytics, preferably in a managerial or leadership role.
• Proficiency in web analytics tools such as Google Analytics, Adobe Analytics, or similar platforms.
• Strong analytical skills with the ability to interpret complex data sets and translate findings into actionable insights.
• Experience with A/B testing and multivariate testing methodologies.
• Familiarity with digital marketing channels, including SEO, SEM, email marketing, and social media.
• Excellent communication skills, both written and verbal, with the ability to present data findings to non-technical stakeholders.
• Strong problem-solving skills and attention to detail, with a focus on delivering high-quality results.
• Ability to work collaboratively in a fast-paced environment and manage multiple projects simultaneously.

Nice to have

• Experience with data visualization tools such as Tableau, Power BI, or Google Data Studio.
• Knowledge of SQL or other programming languages for data manipulation and analysis.
• Familiarity with customer relationship management (CRM) systems and their integration with analytics platforms.
• Previous experience in the gaming or software development industry is a plus.
• Certification in Google Analytics or other relevant analytics tools.

Skills & tools

• Google Analytics, Adobe Analytics, Tableau, SQL, Excel, A/B testing tools, CRM systems, data visualization software, digital marketing platforms.

Practical notes

• This position is based in Yerevan, Armenia, and may require occasional travel for training or conferences.
• The company offers a competitive salary and benefits package, including opportunities for professional development and growth.
• Candidates must be eligible to work in Armenia; visa sponsorship is available for qualified applicants.

We invite you to apply for the Digital Analytics Manager position at Bamboohr if you are ready to take on this exciting challenge and contribute to our success through data-driven insights. Your expertise will play a crucial role in enhancing our digital strategies and driving business growth.