Programmatic Lead

About the role

This position is responsible for defining and directing the programmatic advertising strategy within the EMEA region. The role owner will develop and deliver high-level services related to programmatic buying for a diverse client portfolio. You will set ambitious goals and devise actionable plans to ensure the team meets and exceeds client objectives. Collaboration with international counterparts is essential to maintain alignment and offer the best possible solutions. You will challenge the team to foster professional growth and elevate deliverables. Ultimately, you translate complex performance data into clear insights and future plans.

Key facts

What you'll do

• Developing and delivering services within Programmatic buying to our clients.
• Taking overall commercial responsibility for the team's growth and performance.
• Setting ambitious targets for the team, devising a plan to achieve those targets and making sure we efficiently achieve the client's objectives.
• Actively leading and developing our ways of working within Programmatic to improve efficiency and outcomes.
• Collaborating with the other international offices making sure we are aligned with other counterparts of DEPT®® and can offer the best services possible.
• Constantly looking for the latest opportunities that add value for the customer and being critical of the work we deliver to ensure quality.
• Devising strategies and managing campaigns for great clients across various markets.
• Translating complex results into insights, advice and new plans that can be presented clearly at every level of the organization.
• Ensuring all programmatic activities align with the broader business goals and client expectations.
• Driving innovation within the team by exploring new tools and methodologies.
• Mentoring junior team members to elevate the overall capability of the group.
• Managing the client relationship to ensure transparency and trust.
• Optimizing campaign performance based on data analysis and market trends.
• Reporting on key performance indicators to stakeholders on a regular basis.

Requirements

• Have extensive, relevant programmatic experience (DSPs (e.g. DV360, Amazon DSP, Tradedesk), GMP(Google Ads, Analytics, Campaign Manager).
• Have experience with, and gain a lot of energy from, guiding and mentoring other people.
• Have experience with planning a team's capacity in the most efficient way.
• Having the ability to identify new opportunities to be implemented in the daily business (tools, Martech, efficiency).
• Have experience with international markets and cultures.
• Have experience with the EMEA publisher landscape.
• Are analytical, flexible and able to work independently.
• Have experience with creating strategic proposals and campaign plans for programmatic channels.
• Can translate and present complex results in clear language.
• Demonstrate a strong results orientation and ownership of client success.
• Show resilience and adaptability in a fast-paced, dynamic environment.
• Commit to continuous learning and staying updated on industry trends.
• Communicate effectively and collaborate seamlessly with cross-functional teams.
• Uphold the highest standards of professionalism and integrity.

Practical notes

• The role is based in Budapest, Skopje, Zagreb, or Split.
• Compensation details are not provided in the source material.
• No specific hours, travel requirements, visa information, or application deadlines are mentioned in the source material.

About the company

DEPT®® is a Growth Invention company built to help the world's most ambitious brands grow faster. Operating at the intersection of technology and marketing, our 4,000+ specialists deliver growth invention services across Brand & Media, Experience, Commerce, CRM, and Technology & Data. We are 50|50 tech and marketing, partner-led, and first to move. Clients include Google, Lufthansa, Meta, eBay, and OpenAI. We have been certified B Corp and Climate Neutral since 2021.

This role is part of our EMEA Creative & Media team. Our team is a vibrant mix of media talents, ranging from Creatives, Influencer Marketers, Brand & Content Strategists to Account Managers, Media Planners and Marketing Automation Consultants. Together, we blend imaginative storytelling and performance-driven strategies with cutting-edge technology to create engaging digital experiences that build lasting relationships with our clients like Logitech, Just Eat Takeaway, Foot Locker & Meta.

Who we are

We are a Growth Invention company built to help the world's most ambitious brands grow faster. Operating at the intersection of technology and marketing, we create what is next by pioneering ideas, acting fast, and moving further because standing still just is not in our DNA.

We are drawn to people who stay curious, move with intent, and never stop inventing. Our culture runs on three values: better together, relentlessly curious, and get sh*t done. It is how we work, how we grow, and how we make things that matter.

At DEPT®®, you will find the freedom to explore, the space to collaborate, and the trust to make a real impact for our clients, for each other, and for the world we are helping to build.

Diversity, Equity & Inclusion

At DEPT®®, we take pride in creating an inclusive workplace where everyone has an equal opportunity to thrive. We actively seek to recruit, develop, nurture, and retain talented individuals from diverse backgrounds, with varying skills and perspectives.

Not sure you meet all qualifications? Apply, and let us decide! Research shows that women and members of underrepresented groups tend not to apply for jobs when they think they may not meet every requirement, when in fact they do. We believe in giving everyone a fair chance to shine.

We also encourage you to reach out to us and discuss any reasonable adjustments we can make to support you throughout the recruitment process and your time with us.Want to know more about our dedication to diversity, equity, and inclusion? Check out our efforts here.