Paid Search Executive

About the role

DEPT®® is a Growth Invention company built to help the world's most ambitious brands grow faster. Operating at the intersection of technology and marketing, our 4,000+ specialists deliver growth invention services across Brand & Media, Experience, Commerce, CRM, and Technology & Data. We're 50|50 tech and marketing, partner-led, and first to move. Clients include Google, Lufthansa, Meta, eBay, and OpenAI. We have been certified B Corp and Climate Neutral since 2021. This role sits within the Marketing & Technology service line where data, technology, creative content, and paid media converge to solve business challenges and drive revenue. You will join a team that has earned award-winning creative recognition for campaigns serving well-known brands such as ASOS, Just Eat Takeaway, Twitch, TikTok, and The White Company. The Media Team you will support is a blend of paid and organic specialists, and your expertise will directly influence high-impact, client-facing outcomes. You will be responsible for owning and scaling performance-driven search initiatives that define modern growth marketing. Success in this position means becoming a trusted extension of client teams and elevating DEPT®®'s reputation for measurable results.

Key facts

What you'll do

• Manage multi-market paid search and shopping campaigns for clients across diverse verticals and regions.
• Conduct in-depth keyword research and analysis to surface high-value search terms and uncover optimization opportunities.
• Leverage automation and data-driven decision-making, including applying AI, to elevate campaign efficiency and performance.
• Create, structure, and optimize paid search initiatives on platforms such as Google Ads and Bing Ads to align with strategic goals.
• Monitor live campaign performance, analyze core metrics, and translate findings into clear recommendations for continuous improvement.
• Maintain fluency with industry trends and best practices in paid search advertising to ensure strategies remain cutting edge.
• Partner with cross-functional teams including creatives, strategists, and developers to ensure seamless campaign execution and alignment with client objectives.
• Track shifts in search engine algorithms and adjust bids, content, and targeting strategies accordingly to protect performance.
• Execute technical analysis and content authority evaluations to inform landing page and targeting decisions.
• Design and maintain detailed implementation plans and operational workflows that ensure on-time delivery and accuracy.
• Serve as the primary point of contact for responding to internal and external client briefs with clarity and precision.
• Deliver structured reporting on a weekly, monthly, and quarterly basis, highlighting performance highlights and data-backed recommendations.

Requirements

• Bring 1 year of hands-on experience managing and optimizing paid search and shopping campaigns, ideally within a digital agency or comparable fast-paced environment.
• Demonstrate strong knowledge of paid search platforms, specifically Google Ads and Bing Ads, including campaign structure and advanced feature sets.
• Show excellent analytical skills and the ability to interpret complex data sets to drive actionable campaign optimizations.
• Thrive in a collaborative, deadline-driven environment where multiple priorities must be managed simultaneously and accurately.
• Use intermediate or higher proficiency in Excel or Sheets to manipulate data, build reports, and track performance indicators.
• Apply strong written and verbal skills in Word, Docs, and PowerPoint or Slides to create clear documentation and stakeholder updates.
• Exhibit outstanding time management and organizational abilities with meticulous attention to detail and quality control.
• Hold direct availability to start working in either London or Manchester without delay.
• Communicate effectively in English with full professional fluency across writing, speaking, and presentation contexts.

Nice to have

• Preferred interest or experience in e-commerce, retail, or technology sectors where search advertising plays a critical role.
• Exposure to automated bidding strategies, smart campaigns, and other forms of automated optimization within search platforms.
• Familiarity with tag management systems and basic understanding of website analytics implementations.
• Experience working with global or multi-regional campaigns that require nuanced localization and market-specific adjustments.

Practical notes

This role offers a flexible, hybrid working policy with the expectation of 2 days in the office, subject by location. Compensation details are sourced directly from official materials and are not specified within this job page. The engagement type and specific working hours are to be confirmed from the original source documentation.