Marketing & Growth Lead KZ & KG

About the role

We are on the lookout for a dynamic Marketing Lead to become a vital part of our Central Asia Growth team. This role is pivotal in shaping acquisition and engagement strategies for our key products. You will be responsible for managing comprehensive growth projects and collaborating with international teams to enhance our footprint in the on-demand marketplace.

Key facts

What you'll do

• Spearhead local initiatives focused on customer acquisition and retention, overseeing projects from inception to launch in collaboration with various cross-functional teams, including Media, Product Management, Customer Relationship Management, Loyalty, Pricing, Quick Commerce, and Commercial departments.
• Formulate and implement localized growth strategies by tailoring global frameworks, utilizing a test-and-learn approach to optimize outcomes.
• Serve as the main liaison for designated projects, fostering consensus among both internal and external stakeholders to ensure alignment and success.
• Track and analyze growth metrics, providing performance updates to the Head of Growth and Marketing, as well as local and headquarters leadership teams.
• Direct the development of localized marketing campaigns aimed at enhancing brand visibility and engaging users, all while adhering to established brand guidelines.
• Provide mentorship and guidance to a Junior Growth Analyst, fostering their professional development and contribution to the team.
• Capture and document successful initiatives and best practices for sharing across regional teams, promoting a culture of learning and continuous improvement.
• Collaborate with the analytics team to derive insights from data that inform future marketing strategies and initiatives.
• Engage with local market trends and consumer behavior to adapt strategies that resonate with the target audience.
• Coordinate with the finance team to manage budgets effectively, ensuring that growth initiatives are financially viable and aligned with overall business objectives.
• Lead brainstorming sessions to generate innovative ideas for marketing campaigns and growth strategies.
• Build and maintain relationships with external partners and vendors to enhance marketing efforts and drive growth.

Requirements

• A minimum of 4 years of relevant experience in roles related to Growth, Marketing, Brand Management, or Product Management.
• Strong business insight and consumer understanding, with a proven track record in managing projects from start to finish.
• Proficient in data analysis, with the ability to interpret findings and translate them into actionable marketing strategies.
• Familiarity with various media channels, including paid, owned, and earned media, across both digital and traditional platforms.
• Experience in budget management and tracking key performance indicators related to growth.
• Advanced skills in Excel and Google Sheets are essential for data management and analysis.
• Professional proficiency in English is required for effective communication.
• A proactive and hands-on approach to work, demonstrating a strong work ethic and commitment to achieving results.

Nice to have

• Experience with data visualization tools such as Looker, which can enhance reporting and insights.
• Basic knowledge of SQL to facilitate data querying and analysis.
• Familiarity with the on-demand delivery market and its unique challenges and opportunities.

Skills & tools

• Proficient in Excel and Google Sheets for data analysis and reporting.
• Expertise in Growth Marketing strategies and techniques.
• Strong project management skills to oversee multiple initiatives simultaneously.
• Ability to analyze data effectively to inform marketing decisions.
• Experience in media planning to optimize marketing spend and reach.

Practical notes

• The position offers a range of benefits, including an equity plan, private health insurance, and monthly Glovo credits for food orders.
• We support a hybrid work model, allowing for flexibility in your work environment.
• Enhanced parental leave policies are in place, along with nursery support for working parents.
• Access to online therapy resources is provided to support mental well-being.

Join us at Delivery Hero and play a key role in shaping the future of on-demand delivery in Central Asia!

About the company

Glovo is part of the Delivery Hero Group, the world's pioneering local delivery platform, our mission is to deliver an amazing experience - fast, easy, and to your door. We operate in around 65 countries worldwide. Headquartered in Berlin, Germany.