Director Marketing Campaigns, Pandora

About the role

The is responsible for defining the strategic direction of Pandora's regional marketing initiatives, leading local teams to execute high-impact campaigns that drive user growth and platform engagement. This role commands end-to-end ownership of campaign strategy, ensuring that every initiative delivers measurable commercial value aligned with broader business objectives. The position requires a balance of analytical rigor and creative leadership to influence stakeholders and scale growth across diverse regional markets. You will own the full campaign lifecycle, from initial insights to final performance review, ensuring that marketing efforts translate into tangible business outcomes. The role demands close collaboration with local teams to synchronize market-specific tactics with overarching group strategies. You will be the primary architect of regional campaign frameworks, translating business goals into actionable and resonant marketing programs. Success in this position will be defined by your ability to leverage data and vendor ecosystems to optimize campaigns continuously. You will act as a strategic leader, driving both innovation and execution excellence within the Pandora marketing function.

Key facts

What you'll do

Architect market-specific campaign blueprints that raise Monthly Active User numbers and platform orders.

Establish regional frameworks then sync them with local teams for unified, high-impact execution.

Set up performance tracking, adjust budgets swiftly, and manage vendors to lift campaign ROI.

Design a regional annual campaign calendar that respects local nuances and business targets.

Guide budget distribution across channels to boost platform engagement and commercial VFD growth.

Champion data reviews, turning metrics into actions that refine structures and vendor impact.

Choreograph cross-functional collaboration to align regional strategies with local teams.

Cultivate an agile mindset to perform and iterate in a fast-moving, multicultural setting.

Take ownership of end-to-end campaign planning, execution, and optimization for Pandora across assigned markets.

Lead the development of regional marketing playbooks that ensure consistency and scalability.

Translate complex performance metrics into clear insights and decisions for local stakeholders.

Oversee the selection and management of external vendors to maximize visibility and acquisition outcomes.

Ensure all campaign activities are aligned with overarching business priorities and growth targets.

Drive continuous improvement by testing and learning from campaign results to enhance future strategies.

Requirements

You must hold at least 8 years of marketing tenure, including 5 years in the industry and 3 years in strategy or campaign oversight.

You bring experience steering regional strategies across Asian markets, Europe, and Turkey, demonstrating influence without direct authority.

You possess a proven ability to analyze market dynamics and campaign performance metrics at scale.

You have the strategic capability to translate complex numbers into actionable business insights and decisions.

You are proficient in managing commercial teams and allocating budgets responsibly across multiple markets.

You have experience designing and sustaining campaign frameworks that generate consistent growth and engagement.

Exceptional leadership, communication, and collaboration skills are non-negotiable for success in this role.

You thrive in a fast-paced, multicultural environment where priorities can shift rapidly and ambiguity is constant.

You demonstrate a track record of delivering measurable results through data-driven marketing initiatives.

You are comfortable operating with limited direction, taking proactive ownership of challenges and solutions.

Nice to have

Experience in the food delivery, commerce, or consumer tech sectors is preferred.

Familiarity with Pandora's brand positioning and portfolio within the Delivery Hero ecosystem.

Knowledge of regional marketing best practices across Southeast Asia, Europe, and Turkey.

Experience with performance marketing tools and vendor management platforms.

Practical notes

This is a full-time position based in Singapore.

The role requires significant travel across regional markets to align local teams and oversee campaign execution.

Candidates must be eligible to work in Singapore and meet local employment requirements.