Ads Sales Specialist

About the role

You will drive the expansion and performance of our advertising business across Panama and assigned regional markets. This role functions as the primary link between regional strategy and local execution to meet commercial targets. You own the end to end management of advertising solutions ensuring that growth, adoption, and strategic refinement are continuously pursued in line with market opportunities. In this capacity you will act as the key commercial advisor for the sales force translating complex product capabilities into clear value propositions for clients. You will design customized commercial proposals for medium and large accounts covering both In-App and Off-App inventory to address specific business needs. The position requires you to track campaign performance using data analysis and to implement corrective measures whenever conversion targets are missed or market conditions shift. You will maintain strict visibility of the sales pipeline for regional leadership while overseeing monthly billing to ensure accurate accounting and revenue recognition. Through these responsibilities you will directly influence market penetration and long term customer relationships in Panama.

Key facts

What you'll do

• Manage the growth adoption and strategic refinement of advertising solutions across key client segments.
• Train and support the sales force to improve deal closure rates and deepen product knowledge through targeted enablement sessions.
• Design customized commercial proposals for medium and large accounts covering both In-App and Off-App inventory with clear pricing and value metrics.
• Track campaign performance using data analysis and implement corrective measures when conversion targets are missed or market trends change.
• Maintain visibility of the sales pipeline for regional leadership and oversee monthly billing to ensure accurate accounting and forecast reliability.
• Collaborate with internal stakeholders to align inventory availability with client demand and optimize inventory utilization rates.
• Develop and execute account plans that outline objectives milestones and success criteria for priority clients in the region.
• Identify new business opportunities by analyzing market trends competitor activity and client feedback to refine service offerings.
• Lead commercial negotiations ensuring that terms conditions and value propositions support sustainable growth and client retention.
• Coordinate cross functional efforts to resolve client issues and enhance satisfaction by turning challenges into improvement opportunities.
• Monitor competitive dynamics and adjust sales approaches to maintain a strong positioning in the advertising marketplace.
• Support the rollout of new advertising features and tools ensuring that the sales team is equipped to communicate benefits effectively.
• Build and nurture relationships with key decision makers to establish trust and credibility within the market.
• Prepare regular performance reports and insights for leadership to inform strategic decisions and resource allocation.

Requirements

• Degree in Advertising Marketing Business or a related field is required for this position.
• Minimum 3 years of experience in commercial roles media management or business development is mandatory for candidates.
• Proven track record in digital advertising sales online marketing or media agencies must be demonstrated through documented results.
• Advanced ability to analyze data and optimize campaign performance metrics is essential for success in this role.
• Demonstrated skill in leading commercial negotiations and aligning local and regional teams is a non negotiable requirement.
• Fluency in Spanish is required to effectively communicate with clients and internal teams in Panama.
• Strong command of written and verbal communication in English is necessary for interacting with regional stakeholders.
• Willingness to work under ModoPeYa guidelines which emphasize flexibility and a balanced approach to work life integration.
• Ability to manage multiple priorities and meet deadlines in a fast paced and dynamic sales environment.
• Commitment to inclusive employment practices and the promotion of diversity regardless of gender identity sexual orientation ethnicity religion age or disability.
• Compliance with company policies and standard operating procedures is expected at all times.
• Availability to participate in interview processes and provide any required documentation in a timely manner.
• Readiness to accept reasonable accommodations during interviews or work arrangements when requested.

Practical notes

We operate under ModoPeYa which emphasizes flexibility and work life balance. We are an inclusive employer and welcome applications from all individuals regardless of gender identity sexual orientation ethnicity religion age or disability. Please indicate if you require any reasonable accommodations for the interview process or wish to share your preferred pronouns.