
Creator Manager, UGC & Affiliate
Job description
About the role
You will own the strategic oversight of creator and influencer initiatives for client portfolios within the Creator Services division. In this capacity, you will serve as the primary liaison between brand partners and the internal network of content creators, ensuring that every campaign meets defined performance benchmarks and strategic objectives. The role requires a remote-first mindset while collaborating effectively with colleagues operating within the EST time zone. You will analyze market trends and translate insights into actionable plans that maximize the impact of creator collaborations across the digital landscape. Success in this position will be defined by your ability to manage complex workflows while maintaining clear communication with stakeholders. You will be responsible for fostering a culture of excellence and continuous improvement within the Creator Services team. This position is integral to driving the commercial success of our social commerce initiatives.
Key facts
What you'll do
- Architect and lead creator and influencer strategy for assigned client accounts, positioning yourself as the definitive expert and primary point of contact for all commercial stakeholders.
- Synthesize complex performance data into clear strategic narratives, presenting detailed reports on campaign results and data-backed recommendations for iterative optimization to clients.
- Orchestrate the complete lifecycle of creator campaigns, encompassing talent discovery, rigorous evaluation, contractual negotiations, and meticulous performance tracking across the campaign duration.
- Orchestrate content activation strategies across diverse commercial ecosystems, including TikTok Shop, diverse affiliate frameworks, compensated UGC initiatives, Amazon storefronts, LTK channels, and YouTube Shopping integrations.
- Harmonize creative direction by working in lockstep with the Account management and Content Studio teams to ensure creator deliverables align seamlessly with product roadmaps, commission structures, and established creative governance.
- Implement robust performance monitoring frameworks to track key metrics and identify actionable opportunities for enhancing campaign efficiency and return on investment.
- Steward critical operational components such as usage rights agreements, project scheduling, deliverable compliance, CRM data integrity, and the overall integrity of the creator network infrastructure.
- Mentor emerging talent within the department, providing guidance on strategic best practices and helping to elevate the standard of execution across junior team members.
- Develop and maintain a comprehensive understanding of the creator landscape to ensure the network remains diverse, effective, and capable of meeting evolving client needs.
- Drive the adoption of new tools and methodologies that streamline campaign management and improve the accuracy of performance forecasting.
- Ensure all commercial activities adhere to internal guidelines and external regulations, mitigating risk while maximizing creative freedom.
- Foster collaborative relationships with cross-functional partners to ensure the timely delivery of high-quality content that supports broader marketing initiatives.
- Analyze competitive benchmarks to identify gaps and opportunities for innovation within the creator marketing space.
- Maintain detailed documentation of all campaign learnings to inform future strategy and contribute to the institutional knowledge base.
Requirements
- Bring 3 to 6 years of hands-on experience specializing in influencer marketing, creator partnerships, user-generated content ecosystems, or affiliate program management.
- Demonstrate a proven track record of successful client management, including the ability to lead strategic discussions and present high-level recommendations with confidence.
- Possess comprehensive knowledge of end-to-end creator workflows, including the nuances of usage rights, content licensing, and multi-platform campaign activation.
- Exhibit an analytical and results-oriented mindset, with the capability to quantify the impact of creator output and link activities directly to business outcomes.
- Show extreme organization and self-discipline, with the capacity to effectively manage multiple client relationships and complex creator pipelines concurrently without sacrificing quality.
- Communicate with precision and clarity, tailoring your messaging to resonate with both creator partners and executive-level decision-makers while always keeping commercial objectives top of mind.
- Have a strong commitment to meeting deadlines and ensuring that all project deliverables are completed accurately and on schedule.
- Be comfortable working autonomously in a remote environment, requiring minimal supervision while maintaining a high degree of accountability.
Nice to have
- Hands-on experience with TikTok Shop operations and the associated affiliate models.
- Prior exposure to Amazon affiliate programs, LTK platforms, and YouTube Shopping implementations.
Skills & tools
- TikTok Shop
- Amazon affiliate
- LTK
- YouTube
Practical notes
This role supports a team whose core working hours are from 9 AM to 5 PM EST. Darkroom is committed to a positive workplace culture, offering unlimited PTO, recognition of local holidays in Brazil, parental leave, and a remote-first cultural framework. While the position is remote, employees who are located in or near our New York or Lisbon headquarters are expected to participate in hybrid work arrangements when required for team collaboration.
About the company
A Darkroom is used to process photographic film, make prints and carry out other associated tasks. It is a room that can be made completely dark to allow the processing of light-sensitive photographic materials, including film and photographic paper.