Senior Manager FP&A: Marketing & Operations

About the role

In this pivotal role, you will oversee the financial operations related to global marketing budgets and expense management within Crunchyroll's marketing division. As a strategic finance partner, your primary responsibility will be to provide analytical insights that support growth leaders in optimizing the subscription funnel and shaping investment strategies. This position plays a crucial role in ensuring that financial performance aligns with the organization's broader goals.

Key facts

What you'll do

• Oversee and manage the global marketing budgets, ensuring effective planning, expense management, and regional financial tracking.
• Work closely with marketing leadership to ensure that investment allocations are aligned with return on investment (ROI) objectives and growth strategies.
• Continuously monitor spending against established plans to identify potential risks and recommend necessary adjustments.
• Supervise performance metrics across the subscription funnel, focusing on key areas such as customer acquisition, conversion rates, retention, and churn.
• Conduct thorough analyses of marketing effectiveness across both organic and paid channels to drive informed decision-making.
• Define, monitor, and report on key performance indicators (KPIs) including Customer Acquisition Cost (CAC), Customer Lifetime Value (LTV), Average Revenue Per User (ARPU), and payback periods.
• Lead the annual budgeting process, long-range planning, and forecasting cycles to ensure financial alignment with business objectives.
• Develop and maintain a robust reporting infrastructure and business intelligence tools to facilitate data-driven insights.
• Establish governance frameworks to standardize spending approvals and streamline financial processes.
• Prepare detailed executive reports and provide mentorship to a Senior Financial Analyst, fostering professional development within the team.

Requirements

• A minimum of 8 years of experience in strategic finance, financial planning and analysis (FP&A), or finance business partnering.
• Proven experience supporting marketing, growth, or go-to-market initiatives within media, entertainment, or subscription-based industries.
• Strong expertise in financial governance, budget oversight, and expense management practices.
• Familiarity with subscription and marketing metrics, including CAC, LTV, ARPU, and churn rates.
• Demonstrated experience in building and scaling business intelligence reporting systems.
• Advanced skills in financial modeling and proficiency in Excel are essential.
• Ability to manage and mentor team members effectively.
• Experience working within a global, matrixed organizational structure is preferred.
• A bachelor's degree in finance, accounting, or a related field is required.

Nice to have

• An MBA or other advanced degree would be advantageous.
• Experience in the anime or gaming sectors is a plus.
• Familiarity with agile financial practices and methodologies.

Skills & tools

• Proficient in Power BI for data visualization and reporting.
• Experience with Board for financial planning and analysis.
• Advanced Excel capabilities for complex financial modeling.
• Strong executive communication skills for presenting financial insights and strategies.

Practical notes

The compensation package for this role includes a competitive base salary along with the potential for an annual performance bonus. Crunchyroll offers a comprehensive benefits package that includes flexible time off, medical, dental, and vision insurance, short-term and long-term disability coverage, life insurance, Health Savings Account (HSA), Flexible Spending Account (FSA), and a 401(k) plan with employer matching contributions. Additional perks include commuter benefits, support for new parents, and pet insurance, reflecting the company's commitment to employee well-being and work-life balance.

This position is based in Los Angeles, California, and is a full-time opportunity that requires a dedicated and strategic financial leader to drive the success of Crunchyroll's marketing and operations initiatives. If you are passionate about finance and eager to contribute to a dynamic and innovative organization, we encourage you to apply for this exciting role.

About the company

An American entertainment company runs a dedicated anime streaming service. Subscribers access on-demand shows through a paid membership. The platform focuses on animated series and films. Operations center on delivering episodes with regular updates. Teams manage content delivery and user experience. Viewers explore a catalog designed for ongoing series releases. Service access requires a subscription. Continuous growth drives content availability and technical improvements. The company aligns its product with viewer habits. Streaming reliability remains a core goal.