Senior Manager, CRM Marketing, Europe

About the role

This position leads localized CRM engagement initiatives for European audiences from a base in London. The Senior Manager, CRM Marketing, Europe translates major anime moments into structured, fan-first cross-channel journeys. Success is defined by balancing high-velocity title moments with deep catalog discovery across multiple languages and time zones. The role owns the regional CRM campaign calendar and ensures consistent execution against strategic priorities. Collaboration with global and regional partners is central to driving cohesive messaging and experiences. The hire will focus on building emotional connections between fans and intellectual property through data-driven storytelling. This role directly impacts subscriber retention, engagement, and lifetime value across key European markets.

Key facts

What you'll do

Orchestrate localized CRM campaigns across European markets using Braze or comparable engagement platforms.

Translate complex anime IP narratives into structured, lifecycle-driven messaging that guides fan action.

Develop and manage the regional CRM campaign calendar aligned with major anime moments and catalog initiatives.

Implement advanced segmentation and behavioral triggers to drive timely, relevant cross-channel engagement.

Analyze performance metrics to generate actionable insights that refine targeting and creative execution.

Design and deliver multi-channel journeys spanning email, push, in-app, and applicable regional channels such as WhatsApp.

Collaborate with regional and global stakeholders to adapt content, timing, and offers for distinct European audiences.

Maintain compliance with regional privacy regulations and data governance standards across all campaigns.

Champion a test-and-learn culture by running weekly experiments and scaling successful engagement strategies.

Partner with analytics and data teams to ensure accurate measurement, reporting, and continuous optimization of CRM funnels.

Leverage storytelling skills to differentiate Crunchyroll experiences and strengthen emotional connections with subscribers.

Support the evaluation and rollout of new tools or enhancements to improve CRM efficiency and scalability.

Identify opportunities in the catalog to increase discovery and retention through targeted, data-informed campaigns.

Represent the Lifecycle Marketing team in cross-functional discussions to align CRM strategy with broader business objectives.

Continuously monitor industry trends and fan behaviors to keep CRM strategies relevant and competitive across Europe.

Requirements

Demonstrated experience of 8+ years in CRM, retention, or subscriber engagement marketing, ideally within streaming, digital subscription, gaming, e-commerce, or entertainment.

Proficiency with Braze or comparable orchestration platforms is shown, focusing on campaign planning, execution, segmentation, triggers, and multi-channel delivery.

Deep understanding of European consumer behaviors, digital marketing platforms, and messaging ecosystems is required, including WhatsApp where applicable, within privacy-first environments.

Strong creative acumen and storytelling ability enable the translation of intellectual property into fan-first messaging that builds emotional connection and drives action.

Solid analytical skills are used to interpret performance data, develop insights, and apply them to targeting and creative optimizations.

Experience collaborating across regional and global teams is necessary in a fast-paced, matrixed environment.

A passion for anime, entertainment, or fan-first brands is highly valued.

Additional proficiency in relevant regional languages is a plus.

Practical notes

This role is based in London, England, United Kingdom, and operates within local labor regulations and regional privacy frameworks. The successful candidate will work closely with global teams while adapting content and timing for multiple European markets. Typical interview steps include a portfolio review, a campaign exercise, and analytics questions. Candidates may be asked to plan a launch, write a brief, or improve a funnel, with some loops including a presentation. Results from past campaigns carry the most weight, and interviewers will ask about specific campaigns run, focusing on the numbers and measurable outcomes. Preparing a short case of one campaign with its results is strong preparation.

Questions to ask

Useful questions for the interview include what a typical week looks like, how work is assigned, what tools the team uses, and how feedback works. Asking how the role has changed recently and what the team wishes it had known when joining is also reasonable. Questions about the manager's priorities are especially valued.

Career growth

Marketing careers move from associate to manager, director, and VP levels. Specializations include growth, brand, product marketing, and content. Generalists often start, then specialize as they advance. Measured impact on pipeline and revenue drives progression. Marketing careers reward measurable results and adaptability. Channel experience plus business sense usually beats a general resume.

About the company

An American entertainment company runs a dedicated anime streaming service. Subscribers access on-demand shows through a paid membership. The platform focuses on animated series and films. Operations center on delivering episodes with regular updates. Teams manage content delivery and user experience. Viewers explore a catalog designed for ongoing series releases. Service access requires a subscription. Continuous growth drives content availability and technical improvements. The company aligns its product with viewer habits. Streaming reliability remains a core goal.