Growth Strategy & Investment Planning Manager

About the role

The Growth Strategy & Investment Planning Manager position is a vital part of the Growth Marketing team at Crunchyroll. This role focuses on overseeing budget distribution, strategic initiatives, and performance analysis. You will collaborate with various departments, including Finance and Analytics, to enhance marketing expenditures and boost subscriber growth through data-driven insights.

Key facts

What you'll do

• Coordinate marketing investments and business strategies across brand, performance, and lifecycle marketing teams to maximize impact.
• Develop and manage budget allocation models that utilize return on investment (ROI) analysis and performance metrics to guide decisions.
• Collaborate with Finance and Analytics teams to oversee forecasting, scenario planning, and performance tracking to ensure alignment with business goals.
• Design and implement incrementality tests to evaluate the effectiveness of marketing campaigns and adjust budgets based on empirical findings.
• Incorporate artificial intelligence and machine learning technologies into marketing processes, including media mix modeling and optimization of forecasts.
• Prepare and deliver high-level presentations and communications for senior executives and board members, summarizing key insights and recommendations.
• Analyze market trends and competitive landscapes to inform strategic planning and investment decisions.
• Monitor and report on the performance of marketing initiatives, providing actionable insights to enhance future campaigns.
• Foster a culture of data-driven decision-making within the organization by promoting best practices in analytics and reporting.
• Engage in cross-functional collaboration to ensure that marketing strategies align with overall business objectives and financial targets.
• Stay updated on industry developments and emerging technologies that can enhance marketing effectiveness and efficiency.

Requirements

• A minimum of 8 years of experience in data analysis, statistics, experimentation, and optimization within a marketing context.
• Bachelor's degree in Analytics, a quantitative discipline, or a related field, or equivalent professional experience.
• Proficient in SQL and Python for data manipulation and analysis.
• Strong skills in data visualization tools, particularly Tableau, to present findings clearly and effectively.
• Experience in designing incrementality tests and developing inference models to assess marketing performance.
• Capability to convert complex data sets into financial models, forecasts, and actionable business strategies.
• Proven track record of presenting insights and recommendations to executive leadership in a clear and compelling manner.
• Experience working in a globally matrixed organization, navigating complex stakeholder relationships.
• Familiarity with using artificial intelligence or large language models (LLMs) to inform marketing decisions and strategies.

Nice to have

• Previous experience working collaboratively with teams in Growth, Marketing, Finance, and Analytics to drive strategic initiatives.
• Knowledge of the media and entertainment industry, particularly in subscription-based business models.
• Experience with advanced analytics techniques, such as predictive modeling and customer segmentation.

Skills & tools

• SQL
• Python
• Tableau
• Integration of AI and LLM technologies
• Financial modeling
• Media mix modeling

Practical notes

• The compensation package includes a competitive base salary along with an annual performance bonus, reflecting the value of your contributions to the organization.
• Comprehensive benefits are offered, including medical, dental, and vision coverage, short-term and long-term disability insurance, life insurance, health savings accounts (HSA), flexible spending accounts (FSA), and a 401(k) plan with employer matching.
• Additional perks include commuter benefits, support for new parents, and pet insurance, promoting a balanced work-life environment.
• The company has a flexible time-off policy, allowing employees to take the time they need to recharge.
• Candidates will only be contacted through official @crunchyroll.com email addresses, ensuring a secure and professional hiring process.

Join Crunchyroll and be part of a dynamic team that is shaping the future of entertainment through innovative marketing strategies and data-driven decision-making. Your expertise will play a crucial role in driving growth and enhancing the subscriber experience in a rapidly evolving industry.

About the company

An American entertainment company runs a dedicated anime streaming service. Subscribers access on-demand shows through a paid membership. The platform focuses on animated series and films. Operations center on delivering episodes with regular updates. Teams manage content delivery and user experience. Viewers explore a catalog designed for ongoing series releases. Service access requires a subscription. Continuous growth drives content availability and technical improvements. The company aligns its product with viewer habits. Streaming reliability remains a core goal.