VP, GTM, UCANZ

About the role

Crunchyroll is seeking an exceptional VP, Go-To-Market for the UCANZ region to define and execute on ambitious growth strategy. The hire will own the end-to-end GTM approach for the United States, Canada, Australia, and New Zealand, driving performance across subscription acquisition, engagement, retention, and revenue. This leader will operate at the intersection of strategy, product, content, analytics, and commercial teams to shape how millions of fans interact with the platform. They will translate global priorities into regional execution plans that deliver measurable business outcomes and sustainable growth. The role requires advising senior leadership on market dynamics and competitive positioning while aligning cross-functional stakeholders to execute against shared objectives. This is a highly visible position with significant business ownership and influence across the Crunchyroll organization.

Key facts

Location: USA

Engagement: Hybrid, with three days each week onsite at the Los Angeles office

in source

What you'll do

• Own the end-to-end go-to-market strategy and performance across the UCANZ region for Crunchyroll's most mature market.
• Drive subscriber growth, engagement, retention, and revenue across all major growth levers in a highly competitive environment.
• Define regional priorities, market strategies, and investment plans to maximize business impact and long-term value.
• Serve as a strategic advisor to senior leadership on market dynamics, competitive trends, growth opportunities, and performance gaps.
• Translate global priorities into regional strategies and execution plans that drive measurable business outcomes and fan loyalty.
• Align senior leaders across functions, creating clarity, commitment, and momentum around regional priorities and growth initiatives.
• Drive decision-making in complex, fast-moving environments by bringing structure to ambiguity and translating competing priorities into actionable plans.
• Build alignment and influence outcomes across a highly matrixed organization, often without direct ownership of the teams responsible for execution.
• Lead large-scale cross-functional initiatives spanning Product, Content, Analytics, Operations, Lifecycle Marketing, and Commercial teams.
• Own regional GTM budgets and investment allocation, optimizing resources across markets, channels, and growth opportunities.
• Establish clear KPIs, performance frameworks, and operating rhythms to drive accountability, transparency, and execution excellence.
• Build executive-level business reviews, strategic recommendations, and data-driven growth plans informed by consumer insights and market dynamics.
• Develop and lead a high-performing team while fostering a culture of ownership, collaboration, accountability, and operational rigor.
• Act as the regional voice in global discussions, ensuring UCANZ strategies and feedback are represented in leadership decisions.

Requirements

• 15+ years of executive leadership experience driving growth and go-to-market strategy within consumer subscription, streaming, media, gaming, technology, or entertainment businesses.
• Proven success owning and scaling growth across large, complex businesses, regions, or consumer platforms, with accountability for growth, engagement, retention, and revenue performance.
• Deep understanding of the UCANZ media and digital ecosystem, including subscription and direct-to-consumer business models.
• Experience developing regional growth strategies, including market prioritization, investment planning, and resource allocation across markets, channels, and growth levers.
• Recognized for sound business judgment and the ability to influence executive decision-making on growth opportunities, competitive dynamics, and strategic trade-offs.
• Demonstrated ability to influence executive stakeholders, align diverse teams around a common vision, and establish the operating rhythms, planning processes, and performance frameworks needed to drive execution at scale within complex, matrixed organizations.
• Track record of leading large-scale cross-functional initiatives spanning Product, Marketing, Content, Analytics, Operations, and Commercial teams.
• Expertise in data-driven decision-making, balancing quantitative analysis with qualitative consumer and market insights to guide strategy.
• Exceptional communication and presentation skills, with the ability to synthesize complex information into clear, compelling narratives for executive audiences.
• Strong experience in budget ownership, financial modeling, and optimizing return on investment across multiple growth initiatives.
• Proven ability to operate effectively in ambiguous, fast-paced environments while maintaining a high standard of execution and follow-through.
• Demonstrated success building and leading high-performing teams, with a focus on mentorship, development, and inclusive collaboration.
• Commitment to Crunchyroll's mission of connecting fans to the stories and characters they love through anime and manga culture.
• Willingness to work a hybrid schedule with three days per week onsite at the Los Angeles office.

Nice to have

Only items explicitly noted as preferred in the source are considered; no additional preferences are introduced.

Practical notes

The position requires availability for a hybrid schedule with three days each week worked onsite at the Los Angeles office. The role is based in Los Angeles, California, United States. Compensation details are not provided in the source material. Applicants must meet all stated requirements without exception.