Marketing Programs Manager

About the role

As a Marketing Programs Manager at Bamboohr, you will play a role in shaping and executing marketing strategies that drive engagement and growth. This position requires a blend of creativity and analytical skills, allowing you to develop and implement innovative marketing programs that resonate with our target audience. You will collaborate with cross-functional teams to ensure alignment with business objectives and contribute to the overall success of our marketing initiatives.

Key facts

What you'll do

• Design and execute comprehensive marketing programs that align with Bamboohr's strategic goals, focusing on customer acquisition and retention.
• Collaborate with product management and sales teams to create targeted campaigns that effectively communicate the value of our solutions.
• Analyze market trends and customer insights to inform marketing strategies and identify new opportunities for growth.
• Develop and manage budgets for marketing programs, ensuring efficient allocation of resources to maximize ROI.
• Create compelling content for various marketing channels, including email, social media, and website, to engage and inform our audience.
• Monitor and report on the performance of marketing initiatives, using data-driven insights to optimize future campaigns.
• Lead cross-functional teams in the execution of marketing projects, ensuring timely delivery and adherence to brand standards.
• Build and maintain relationships with external vendors and partners to enhance marketing efforts and expand reach.
• Organize and participate in industry events, webinars, and conferences to promote Bamboohr and establish thought leadership.
• Stay current with industry trends and best practices, continuously seeking ways to innovate and improve marketing effectiveness.
• Mentor and guide junior marketing team members, fostering a collaborative and high-performing team environment.
• Contribute to the development of marketing collateral and sales enablement tools that support the sales team in achieving their targets.

Requirements

• Bachelor's degree in Marketing, Business Administration, or a related field.
• A minimum of 5 years of experience in marketing, with a focus on program management and execution.
• Proven track record of developing and implementing successful marketing campaigns that drive measurable results.
• Strong analytical skills, with the ability to interpret data and make informed decisions based on insights.
• Excellent written and verbal communication skills, with a knack for crafting engaging content.
• Proficiency in marketing automation tools and CRM systems, such as HubSpot, Salesforce, or similar platforms.
• Experience with digital marketing channels, including email marketing, social media, and SEO/SEM strategies.
• Ability to manage multiple projects simultaneously while maintaining attention to detail and meeting deadlines.
• Strong interpersonal skills, with the ability to collaborate effectively across teams and build relationships with stakeholders.

Nice to have

• Experience in the healthcare or technology industry, particularly in a B2B environment.
• Familiarity with graphic design tools such as Adobe Creative Suite or Canva for creating marketing materials.
• Knowledge of data analytics tools, such as Google Analytics or Tableau, to track and report on campaign performance.
• Certification in digital marketing or project management (e.g., Google Ads, PMP) is a plus.

Skills & tools

• Marketing automation platforms (e.g., HubSpot, Marketo)
• Customer relationship management (CRM) systems (e.g., Salesforce)
• Digital marketing tools (e.g., Google Analytics, SEMrush)
• Content management systems (CMS)
• Social media management tools (e.g., Hootsuite, Buffer)
• Microsoft Office Suite (Excel, PowerPoint, Word)

Practical notes

• This position is based in one of our multiple locations: Phoenix, Denver, or Grand Junction, Arizona.
• The salary for this role is competitive and commensurate with experience.
• Bamboohr is open to considering candidates who may require visa sponsorship for employment.
• Interested applicants can apply through our careers page at [Bamboohr Careers](https://contexture.bamboohr.com/careers/122).

Join Bamboohr and be a part of a dynamic team that is dedicated to making a difference in the healthcare technology landscape. Your expertise in marketing will help us reach new heights and better serve our clients. We look forward to your application!