Brand Communication Manager

About the role

You will own the strategic narrative that defines CLO Virtual Fashion in the global market, translating complex 3D garment simulation technology into clear, compelling stories for diverse audiences. You will act as the primary voice orchestrator, ensuring that every message about our products, from CLO and Marvelous Designer to CLO-SET and CONNECT, resonates consistently across all touchpoints. You will build and maintain the architecture of our brand truth, shaping how the industry perceives digital fashion creation from concept to marketing. You will partner closely with our international offices to weave a unified narrative that respects local nuances while reinforcing our core global identity. You will translate the grand visions of our leadership and creative teams into structured communication frameworks that drive user engagement and market education. You will own the end-to-end lifecycle of brand content, deconstructing abstract fashion tech concepts into tangible stories for blogs, social media, and event narratives. You will serve as the central coordinator for client and industry partnerships, ensuring that every external interaction reflects the precision and innovation of our 3D ecosystem. You will foster a culture of collaborative storytelling within the Bangalore team, guiding brainstorming sessions that turn passion for fashion and 3D into concrete communication strategies.

Key facts

What you'll do

Develop and execute a comprehensive brand communication strategy that aligns with the global vision of CLO Virtual Fashion across digital and physical touchpoints.

Conduct in-depth research into fashion, 3D technology, and digital asset management trends to identify storytelling opportunities and competitive differentiators for our software ecosystem.

Create high-impact content for the company blog, website, and social media platforms, breaking down intricate features of CLO, Marvelous Designer, CLO-SET, and CONNECT into accessible narratives.

Coordinate and manage external partnerships with clients and industry stakeholders, crafting communication plans that support joint initiatives and co-marketing efforts.

Design and oversee the execution of event communication strategies, including virtual summits, industry conferences, and product launch campaigns that highlight the benefits of virtual fashion.

Build and maintain a dynamic content calendar that ensures a consistent flow of engaging material across all channels, balancing educational, promotional, and thought-leadership pieces.

Collaborate with cross-functional teams, including product development and design, to gather insights and translate technical specifications into compelling stories for diverse audiences.

Develop guidelines and frameworks for brand messaging that ensure clarity, consistency, and alignment across all internal and external communications.

Analyze communication performance using defined metrics, iterating on content strategies to improve engagement, reach, and brand perception in the digital fashion sector.

Act as the liaison between the global leadership and the local Bangalore hub, ensuring that regional initiatives support overarching corporate communication objectives.

Oversee the creation of user-focused content such as e-commerce virtual fitting narratives, helping to bridge the gap between technical capability and consumer experience.

Monitor the evolving landscape of digital fashion and gaming, identifying trends that can be leveraged in our communication strategies to keep the brand at the forefront of the industry.

Manage the distribution of brand assets and key messages to ensure partners and internal teams have the resources needed to communicate effectively.

Champion the integration of 3D garment simulation benefits into every communication piece, demonstrating the value of CLO Virtual Fashion's ecosystem to potential clients and users.

Foster a culture of continuous learning within the team, staying updated on the latest developments in virtual fashion, film, and gaming to keep our content fresh and relevant.

Requirements

You possess a Bachelor's degree in Communication, Journalism, Marketing, or a related field, with a strong understanding of digital media landscapes.

You have a proven track record of 5+ years in brand communication, content strategy, or a related role, ideally within the technology, fashion, or software sectors.

You demonstrate exceptional written and verbal communication skills, capable of distilling complex technical concepts into clear and engaging narratives.

You show a deep appreciation for the intersection of fashion and technology, with a genuine interest in 3D design, simulation, and digital asset management.

You have experience managing end-to-end communication projects, from ideation to execution and analysis, with a strong attention to detail.

You are proficient in using content management systems, social media platforms, and collaboration tools to manage and distribute content effectively.

You possess strong analytical skills, with the ability to measure content performance and adapt strategies based on data-driven insights.

You exhibit a high level of professionalism, ownership, and proactive problem-solving, thriving in a fast-paced, startup-like environment.

Nice to have

Prior experience in the fashion, 3D, gaming, or film industries, providing a nuanced understanding of the target audience.

Experience with digital asset management platforms or virtual fashion ecosystems, familiarity with CLO, Marvelous Designer, or similar tools.

Knowledge of international markets and the ability to adapt messaging for diverse cultural contexts.

Practical notes

This role is based in Bengaluru and operates on a full-time schedule during standard business hours.

The position may require travel to global offices or industry events as needed to represent CLO Virtual Fashion and strengthen partnerships.

Candidates must be eligible to work in India without sponsorship requirements.

The role is subject to the operational needs of the business, requiring flexibility to meet deadlines and support cross-functional initiatives.