Senior Acquisition Marketing Manager

About the role

As a , you will play a role in driving the growth of our user base through innovative marketing strategies. This position is designed for a seasoned professional with a strong background in digital marketing and customer acquisition. You will collaborate closely with cross-functional teams to develop and execute campaigns that resonate with our target audience, ultimately enhancing brand awareness and increasing membership sign-ups. Your expertise will be essential in analyzing market trends and consumer behavior to optimize our marketing efforts.

Key facts

What you'll do

• Design and implement comprehensive acquisition marketing strategies that align with ClassPass's business objectives and target market.
• Analyze performance metrics and customer data to identify trends and insights, enabling data-driven decision-making for campaign optimization.
• Collaborate with the creative team to develop compelling ad copy, visuals, and landing pages that effectively communicate the ClassPass value proposition.
• Manage and optimize paid advertising campaigns across various platforms, including Google Ads, Facebook, Instagram, and other digital channels.
• Conduct A/B testing on marketing campaigns to assess effectiveness and refine strategies based on performance results.
• Work closely with the analytics team to track key performance indicators (KPIs) and report on campaign success to stakeholders.
• Develop and maintain relationships with external partners and vendors to enhance marketing initiatives and broaden reach.
• Stay up-to-date with industry trends, competitor activities, and emerging technologies to ensure ClassPass remains at the forefront of acquisition marketing.
• Mentor and guide junior marketing team members, fostering a culture of continuous learning and professional development.
• Lead brainstorming sessions to generate innovative ideas for new campaigns and promotional strategies.
• Coordinate with the product team to ensure that marketing efforts are aligned with product launches and updates.
• Manage the marketing budget effectively, ensuring optimal allocation of resources for maximum ROI.

Requirements

• Bachelor's degree in Marketing, Business, or a related field; a Master's degree is a plus.
• A minimum of 5 years of experience in digital marketing, with a focus on customer acquisition and growth strategies.
• Proven track record of managing successful marketing campaigns that drive user acquisition and revenue growth.
• Strong analytical skills with the ability to interpret data and translate findings into actionable strategies.
• Excellent communication skills, both written and verbal, with the ability to present ideas clearly and persuasively.
• Proficiency in digital marketing tools and platforms, including Google Analytics, Facebook Ads Manager, and email marketing software.
• Experience with SEO, SEM, and social media marketing strategies is highly desirable.
• Ability to work collaboratively in a fast-paced, dynamic environment, managing multiple projects simultaneously.
• Strong organizational skills and attention to detail, ensuring high-quality deliverables.

Nice to have

• Experience in the fitness or wellness industry is a significant advantage.
• Familiarity with marketing automation tools and CRM systems.
• Knowledge of user experience (UX) principles and best practices in landing page optimization.
• Previous experience in a startup or high-growth company environment.
• Fluency in Portuguese and English; additional languages are a plus.

Skills & tools

• Digital marketing strategy development
• Data analysis and performance tracking
• Paid media management (Google Ads, Facebook Ads)
• A/B testing and optimization
• Content creation and copywriting
• Budget management and ROI analysis
• Team leadership and mentorship
• Strong interpersonal and communication skills

Practical notes

• This position is based in Brazil and may require occasional travel for team meetings or industry events.
• ClassPass offers a flexible work environment, with options for remote work.
• The salary for this role is competitive and will be determined based on your experience and qualifications.
• Candidates requiring visa sponsorship should be prepared to provide documentation demonstrating their eligibility.
• Interested applicants can apply through the ClassPass careers page at the provided URL.

Join ClassPass and be part of a team that is transforming the way people engage with fitness and wellness. Your expertise in acquisition marketing will help us reach new heights and connect more individuals with the benefits of an active lifestyle.