Vice President, Marketing

About the role

Chainalysis is currently navigating a phase of rapid global expansion, and this role is central to steering that momentum through strategic market engagement. The Vice President of Marketing will own the end-to-end marketing strategy that connects our platform's value to the most critical sectors in the world. This leader will architect and execute campaigns that bridge complex public sector needs with commercial enterprise demand. They will ensure that every initiative aligns with the company's mission while driving scalable, measurable growth. The role requires a partnership-driven mindset to align marketing with revenue outcomes across the entire customer lifecycle. You will be responsible for translating market intelligence into actionable programs that position Chainalysis as the indispensable partner in digital investigation. Ultimately, this leader will empower the organization to enter new markets and solidify existing ones with data-backed confidence and clarity.

Key facts

What you'll do

• Architect and deploy an AI-driven demand generation engine that leverages predictive analytics and automation to power hyper-personalized outreach at scale.
• Design a multi-channel strategy integrating intent-based marketing, outbound AI-driven prospecting, and dynamic campaign orchestration to capture high-intent audiences.
• Redefine marketing funnel efficiency by establishing a seamless progression from MQL to SQL to closed-won revenue, optimizing conversion rates at every stage.
• Experiment with emerging pipeline strategies such as community-led growth, influencer-driven campaigns, and direct engagement with high-value target accounts.
• Lead field marketing execution to equip regional sales teams with tailored, high-impact programs that drive action rather than awareness.
• Optimize events to generate direct pipeline impact, shifting the focus from traditional brand visibility to high-conversion field activations.
• Oversee performance marketing, paid media, and account-based marketing (ABM) initiatives to ensure precise, high-quality customer acquisition at scale.
• Apply AI and automation to digital marketing to deliver data-driven, dynamic content that mirrors evolving customer intent and behavior.
• Lead the product marketing function to define market positioning, messaging, and competitive differentiation across government, financial services, and enterprise verticals.
• Develop and execute go-to-market strategies for new product launches, feature releases, and platform expansions to maximize adoption and retention.
• Own competitive intelligence operations, equipping the sales organization with battlecards, objection handling frameworks, and clear value propositions.
• Partner closely with Product teams to translate technical capabilities into compelling customer narratives that shorten sales cycles and accelerate pipeline creation.
• Build a robust sales enablement engine that provides field teams with the necessary positioning, content, and tools to win in complex deals.
• Establish a unified demand generation framework that ensures tight collaboration with Sales and RevOps to maintain message consistency and operational efficiency.
• Implement a real-time revenue attribution model that delivers clear visibility into marketing's impact on pipeline creation and closed deals.
• Ensure every marketing dollar is accountable by maintaining transparent ROI tracking across all owned, paid, and earned media channels.
• Drive a data-first marketing culture that uses advanced analytics to refine performance and continuously enhance revenue impact.
• Foster a team environment where people do their best work, enabling individual contributors to reach the best work of their careers through clear development paths and trust.
• Level up the team from tactical execution to strategic thinking, coaching marketers to directly link their efforts to measurable business outcomes.
• Build deep, productive partnerships with RevOps, Sales Leadership, Product, and post-sales teams to position marketing as a core strategic partner.
• Attract and retain diverse top talent that reflects the global markets Chainalysis serves, strengthening the organization's reach and insight.

Requirements

• 15+ years of experience in marketing within a mid-to-large scale, high-growth organization, including solution-selling environments with B2B SaaS products.
• Demonstrated sound business judgment with a proven ability to influence stakeholders through strong analytical skills and data-driven decision-making.
• A track record of taking ownership, leading data-driven analyses, and influencing results in complex, matrixed environments.
• Extensive experience overseeing demand generation and product marketing functions end-to-end.
• Demonstrated history of working in support of an Enterprise solutions salesforce in a B2B context.
• Prior experience leading a field marketing function, including customer engagement and regional program execution.
• Deep expertise in optimizing events and funnel performance to generate measurable pipeline and revenue outcomes.
• Strong background in managing performance marketing, paid media, and account-based marketing (ABM) at scale.

Nice to have

• Experience with community-led growth models and influencer-driven campaigns in B2B contexts.
• Background in public sector or regulated industries where compliance and security are paramount.

Practical notes

None of the details in the source text specify hours, travel requirements, visa sponsorship information, or application deadlines. As such, this section remains empty.