Social Media Manager

About the role

The Social Media Manager at Chainalysis is responsible for owning the strategy and execution of social media across key platforms, including LinkedIn and X. This role translates complex blockchain topics into engaging, distinct, and crisp copy that shapes public understanding. You will analyze language performance across audiences and tailor messaging for maximum impact, reacting swiftly to news and identifying timely opportunities for Chainalysis to engage. You will track cross-channel performance, distill insights on what resonates, and continuously refine the approach based on data. This position grows the visibility of Chainalysis executives through thoughtful social storytelling while maintaining a high bar for editorial judgment, brand consistency, and accuracy. The role reports to the communications team and works closely with content, product, and marketing stakeholders. The position is based in the Chainalysis New York Office and is full-time.

What you'll do

• Develop effective strategies for communicating on LinkedIn, X, and other platforms.
• Design new methods for evaluating our posts' performance on social media, iterating on what's working, and fixing what's not.
• Write compelling social copy that translates complex blockchain topics for their target audience.
• React quickly to news, identifying where Chainalysis can engage in the conversation.
• Track performance across channels, distill what is resonating with each audience, and continuously refine our approach based on data.
• Grow the visibility of Chainalysis executives through thoughtful social storytelling.
• Maintain a high bar for editorial judgment, brand consistency, and accuracy in everything we publish.
• Analyze language to determine which messages click with specific audiences on different social channels.
• Collaborate closely with the content team to align social narratives with broader communication goals.
• Experiment with new formats and approaches to increase engagement and reach.
• Use performance metrics to guide messaging decisions and optimize future content.
• Support the development of social strategies that reinforce Chainalysis' position as the world's largest blockchain intelligence firm.

Requirements

• 5+ years of experience managing social media for a B2B technology, media, financial services, cybersecurity, or adjacent brand.
• A deep understanding of blockchain, crypto, and associated technologies.
• Exceptional writing and editing skills, with a clear sense of how to adapt output across platforms.
• A track record of building social media strategies that increase engagement.
• Comfort using analytics to evaluate performance, develop experiments, and guide decisions about messaging.
• A strong instinct for creating authentic voices that earns attention online.
• Experience managing multiple priorities in a fast-paced environment.
• Strong judgment and attention to detail to ensure brand consistency and accuracy.

Nice to have

• Familiarity with blockchain analytics, financial crime, and regulatory subject matters.
• Experience working cross-functionally with writers, designers, subject matter experts, and senior stakeholders.
• Experience supporting executive profiles or expert spokespeople on social media.
• Familiarity with policy and/or crisis communications.

AI at Chainalysis

AI is not a feature at Chainalysis - it is a new way of working. One that turns instructions into work done, and helps us move faster than the threats we're built to counter. You are expected to take ownership of the output and ensure quality. As the world's most trusted blockchain analytics platform, Chainalysis sits at a rare intersection of proprietary data, regulatory relationships, and crypto expertise that makes it uniquely placed to shape and lead the next era of AI-driven intelligence. Everyone, regardless of role, is expected to be an active part of this evolution. AI fluency is tied directly to how performance is measured and how we plan to win. There is no substitute for your own curiosity. We provide the tools, workflows, and space to experiment - but the expectation is that you develop these capabilities yourself, bring ideas, and collaborate across teams to reinvent the way work gets done. We are not using AI to do less. We are using it to do what was never possible before.

About Chainalysis

Chainalysis is the blockchain data platform, making it easy to connect the movement of digital assets to real-world services. Powered by deep blockchain data and AI, organizations can investigate illicit activity, manage risk exposure, and develop innovative market solutions built on the industry's most trusted blockchain intelligence. Our mission is to build trust in blockchains, blending safety and security with an unwavering commitment to growth and innovation.

You belong here. At Chainalysis, we believe that diversity of experience and thought makes us stronger. With both customers and employees around the world, we are committed to ensuring our team reflects the unique communities around us. We're ensuring we keep learning by committing to continually revisit and reevaluate our diversity culture. We encourage applicants across any race, ethnicity, gender/gender expression, age, spirituality, ability, experience and more. If you need any accommodations to make our interview process more accessible to you due to a disability, don't hesitate to let us know.