Marketing Manager

About the role

Caseys is seeking a dynamic and innovative Marketing Manager to join our team in Vancouver, British Columbia. In this full-time position, you will play a pivotal role in shaping our marketing strategies and driving brand awareness. You will be responsible for developing and executing comprehensive marketing plans that align with our business objectives. This is an exciting opportunity for a results-oriented professional who thrives in a fast-paced environment and is passionate about creating impactful marketing campaigns.

Key facts

What you'll do

• Develop and implement strategic marketing plans that support Caseys' overall business goals and objectives.
• Conduct market research to identify trends, customer needs, and competitive landscape to inform marketing strategies.
• Collaborate with cross-functional teams, including sales, product development, and customer service, to ensure cohesive messaging and branding across all channels.
• Manage and optimize digital marketing campaigns, including SEO, PPC, email marketing, and social media, to drive traffic and engagement.
• Create compelling content for various platforms, including blogs, newsletters, social media, and promotional materials, to enhance brand visibility and customer engagement.
• Analyze campaign performance metrics and generate reports to assess the effectiveness of marketing initiatives, making data-driven recommendations for improvement.
• Oversee the marketing budget, ensuring efficient allocation of resources and maximizing ROI on marketing spend.
• Build and maintain relationships with external partners, vendors, and agencies to enhance marketing efforts and expand reach.
• Organize and coordinate promotional events, trade shows, and other marketing activities to showcase Caseys' products and services.
• Stay updated on industry trends, emerging technologies, and best practices in marketing to keep Caseys at the forefront of the market.
• Lead and mentor a team of marketing professionals, fostering a collaborative and creative work environment.
• Ensure brand consistency across all marketing channels and materials, maintaining the integrity of Caseys' identity.

Requirements

• Bachelor's degree in Marketing, Business Administration, or a related field.
• A minimum of 5 years of experience in marketing, with a focus on digital marketing strategies.
• Proven track record of developing and executing successful marketing campaigns that drive results.
• Strong analytical skills with the ability to interpret data and make informed decisions.
• Excellent written and verbal communication skills, with a knack for creating engaging content.
• Proficiency in marketing automation tools, CRM software, and analytics platforms.
• Experience managing budgets and optimizing marketing spend for maximum impact.
• Ability to work collaboratively in a team-oriented environment while also being self-motivated.
• Strong project management skills, with the ability to manage multiple priorities and meet deadlines.

Nice to have

• Experience in the technology or e-commerce sector is a plus.
• Familiarity with graphic design tools and software, such as Adobe Creative Suite.
• Knowledge of web development and UX/UI principles to enhance digital marketing efforts.
• Previous experience in a leadership or managerial role within a marketing team.
• Understanding of local market dynamics in British Columbia and the broader Canadian market.

Skills & tools

• Marketing automation platforms (e.g., HubSpot, Marketo)
• Google Analytics and other web analytics tools
• Social media management tools (e.g., Hootsuite, Buffer)
• SEO and PPC management tools (e.g., SEMrush, Google Ads)
• Content management systems (e.g., WordPress, Shopify)
• Microsoft Office Suite (Word, Excel, PowerPoint)

Practical notes

• This position is based in Vancouver, British Columbia, and may require occasional travel for events or meetings.
• The salary for this role is competitive and commensurate with experience, with additional benefits offered.
• Caseys is open to considering candidates requiring work visa sponsorship, provided they meet the necessary qualifications and experience.
• Interested candidates can apply through the following link: https://caseys.bamboohr.com/careers/21.

Join Caseys and be part of a forward-thinking team that values creativity, innovation, and collaboration. If you are ready to take your marketing career to the next level and make a significant impact, we encourage you to apply today!