Social Content Designer

About the role

Canva is on the lookout for a talented Visual Designer with a focus on video content to craft engaging social media assets for our diverse global audience. In this position, you will harness current digital trends to create user-friendly, customizable templates that empower millions to generate high-quality short-form videos. Your creativity will play a pivotal role in enhancing the Canva experience for users worldwide.

Key facts

What you'll do

• Create innovative short-form video templates and narrative frameworks that resonate with users on the Canva platform.
• Transform cultural trends and platform-specific behaviors into versatile creative assets that can be widely utilized.
• Design engaging hooks, smooth transitions, and compelling storytelling sequences that reflect genuine social media interactions.
• Collaborate closely with teams across Product, Editing, Video, and Content Studio to ensure a cohesive creative vision.
• Manage a substantial volume of creative output while maintaining high standards of technical craftsmanship and design excellence.
• Participate in ongoing trend analysis, content evaluations, and strategic creative discussions to stay ahead of the curve.
• Support the exploration of new workflows that incorporate motion design, video editing, and AI-driven content creation techniques.
• Contribute to the development of best practices for video content that aligns with user needs and industry standards.
• Engage in user testing to gather feedback and refine templates based on real-world usage.
• Stay updated on emerging social media trends to ensure Canva's offerings remain relevant and appealing.
• Mentor junior designers and provide constructive feedback to foster a collaborative creative environment.

Requirements

• Demonstrated experience in transforming social media trends into user-friendly templates that can be utilized by individuals with varying skill levels.
• Solid foundation in motion design, video editing, and storytelling tailored for mobile platforms.
• In-depth understanding of the cultural nuances and content formats prevalent on platforms like TikTok, Instagram Reels, and YouTube Shorts.
• Proven ability to thrive in a dynamic, fast-paced work environment with a strong emphasis on iterative design processes.
• A compelling portfolio showcasing your expertise in video and motion design, highlighting your creative approach and technical skills.
• Excellent communication skills, both verbal and written, to effectively convey ideas and collaborate with cross-functional teams.

Nice to have

• Experience with user experience (UX) design principles and methodologies.
• Familiarity with animation software and tools such as After Effects or similar programs.
• Knowledge of social media analytics and performance metrics to inform design decisions.
• Previous experience in a similar role within a creative agency or tech company.
• Passion for design trends and a keen interest in the evolving landscape of digital content.

Skills & tools

• Proficiency in video editing software (e.g., Adobe Premiere Pro, Final Cut Pro).
• Expertise in motion design tools (e.g., Adobe After Effects, Blender).
• Strong analytical skills for social media trend analysis and user engagement metrics.
• Ability to craft mobile-first storytelling that captivates audiences.
• Creative pacing skills to ensure content flows seamlessly and maintains viewer interest.

Practical notes

• Canva offers a range of benefits, including equity packages, a comprehensive parental leave policy, and an annual Vibe and Thrive allowance to support your wellbeing and home office needs.
• Interviews will be conducted virtually to accommodate candidates from various locations.
• When applying, please include a link to your portfolio; if it is password-protected, kindly provide the password in your cover letter.
• We encourage you to share your pronouns and any specific accommodations you may require during the interview process.

Join Canva and be part of a team that is redefining the way people create and share content. Your expertise in social content design will help shape the future of digital storytelling for users around the globe.