Brand Designer

About the role

You are the first , owning the visual expression of our brand across every channel and touchpoint. You will expand, refine, and bring to life a defined brand identity consistently across our website, digital campaigns, trade show booths, event signage, and branded merchandise. You will work as the steward of how Canals looks and feels to the world, collaborating closely with stakeholders across Marketing, Product, and Sales to ensure our brand shows up with quality and consistency. In this role, you will build the systems and guidelines that allow the broader team to operate on-brand without you in the room, turning product screenshots and UI into polished, story-driven marketing visuals. You will manage multiple projects and deadlines across a fast-moving marketing organization while serving as the primary brand resource for the product design team.

Key facts

What you'll do

• Own and evolve the Canals brand, expanding and refining our visual identity as the company grows and markets evolve.
• Design across a wide range of channels and formats, including the website, digital ads, email, social, sales collateral, trade show booths, event signage, and branded merchandise.
• Art direct and manage external creative partners and agencies to ensure high-quality execution and brand consistency.
• Develop and maintain brand guidelines, templates, and asset libraries that enable the broader team to work on-brand without you in the room.
• Build self-serve design systems and templates that empower non-designers to work on-brand independently and efficiently.
• Transform product screenshots and UI into polished, story-driven marketing visuals that support demand generation and sales efforts.
• Serve as the go-to brand resource for the product design team, providing direction and support for product-led marketing initiatives.
• Manage multiple projects and deadlines across a fast-moving marketing organization, prioritizing work to meet shifting timelines.
• Contribute to the development of brand architecture and naming conventions that support future growth and market expansion.
• Collaborate with cross-functional teams to ensure brand consistency while respecting regional and channel-specific nuances.
• Track and document design decisions and rationales to maintain coherence as the brand scales and evolves.
• Partner with the Marketing leadership to translate high-level brand strategy into tangible design executions across all touchpoints.
• Identify opportunities to strengthen the brand through design improvements and advocate for design-driven growth initiatives.
• Support the evaluation and onboarding of new creative vendors and partners as the design needs of the company scale.

Requirements

• 5+ years of brand design experience at a B2B SaaS company or agency serving B2B SaaS clients, with a strong track record of delivering strategic design work.
• An eye for product marketing visuals, understanding how design supports conversion, clarity, and brand perception in commercial environments.
• A portfolio that demonstrates range across digital and physical, campaigns and systems, showcasing your ability to work at scale and across mediums.
• Experience owning and evolving a visual identity, not just executing within one, including the ability to interpret and extend a brand framework.
• Proven ability to art direct external agencies, photographers, and creative partners to achieve high-quality outcomes aligned with strategic goals.
• Experience building brand guidelines, design systems, and self-serve asset libraries that enable scalability and consistency across teams.
• Proficiency in Figma and the Adobe Creative Suite, with the ability to produce production-ready assets and design systems.
• Excellent collaboration skills; you work well with marketers, PMs, and non-designers and can translate feedback into great work without losing strategic intent.
• Self-motivated and proactive; someone who gets things done without hand-holding, takes ownership of ambiguous problems, and drives projects forward.
• Comfortable juggling multiple projects and shifting timelines, managing competing priorities in a fast-paced, deadline-driven environment.
• Experience in a startup or fast-paced environment is a plus, with an understanding of how to thrive in ambiguous and rapidly changing conditions.
• Strong attention to detail and organizational skills, with the ability to manage version control, naming conventions, and file structures for brand assets.
• Effective written and verbal communication skills, with the ability to present design rationale and advocate for design decisions to both creative and business stakeholders.
• Willingness to dive into tactical work while keeping an eye on long-term brand architecture and consistency across all touchpoints.

Nice to have

• Experience working with wholesale distributors or in industries related to electrical supplies, plumbing products, roofing materials, or HVAC equipment.
• Familiarity with manufacturing, industrial, or B2B environments where complex product information must be translated into clear visual narratives.
• Knowledge of e-commerce platforms and how design systems scale across digital sales environments.
• Experience with motion design or interactive prototypes to enhance digital brand touchpoints.
• Background in data-driven design, using metrics to inform design decisions and demonstrate impact on engagement or conversion.

Practical notes

The role is remote-first, with flexibility for distributed work across North and South America. Travel may be required for trade shows, events, or meetings with stakeholders and partners.