VP, Marketing

About the role

Campfire is looking for a VP of Marketing to lead the company's marketing efforts and shape its position as a category leader in the high-growth mid-market SaaS space. This leadership role involves developing and executing comprehensive marketing strategies that encompass demand generation, brand positioning, product marketing, and corporate communications. The successful candidate will be responsible for building a high-performing marketing team from the ground up, establishing scalable processes, and working closely with sales and product teams to ensure alignment and drive growth. This role offers an exciting opportunity to influence the company's trajectory during a pivotal growth phase, leveraging innovative marketing approaches to communicate Campfire's unique value proposition and expand its market presence.

Key facts

What you'll do

• Develop and own the overall marketing strategy, including demand generation, pipeline development, brand positioning, product marketing, and external communications.
• Build and implement a demand engine that is repeatable and measurable, ensuring consistent generation and acceleration of sales pipeline.
• Lead efforts to establish marketing metrics, systems, and operational rhythms that enable predictable and scalable growth as the company expands.
• Recruit, hire, and develop a world-class marketing team, fostering a culture of high performance, innovation, and continuous improvement.
• Collaborate closely with Sales and Product teams to refine messaging and positioning, targeting a technical, high-consideration buyer, and ensuring marketing efforts support sales objectives.
• Craft compelling narratives that tell Campfire's story effectively, emphasizing its role in creating a new category of ERP for high-growth companies.
• Increase brand awareness and market visibility through strategic campaigns, thought leadership, and industry engagement.
• Drive initiatives to generate demand across multiple channels, including digital marketing, events, content marketing, and partnerships.
• Manage the marketing budget, ensuring optimal allocation of resources to maximize ROI and support growth targets.
• Establish and track key performance indicators (KPIs) to measure marketing effectiveness and inform continuous improvement.
• Stay informed on industry trends, competitive landscape, and emerging marketing practices to keep Campfire at the forefront of the market.
• Partner with sales to develop account-based marketing (ABM) strategies and ensure alignment on target accounts and messaging.
• Support product launches and go-to-market strategies for new features or offerings.
• Lead efforts to develop marketing collateral, case studies, and content that resonate with target audiences.
• Foster a collaborative environment across teams to ensure marketing initiatives are integrated and aligned with overall company goals.
• Represent Campfire at industry events, conferences, and other external engagements to build relationships and promote the brand.

Requirements

• Proven experience in building and scaling demand at a high-growth B2B SaaS company, with a focus on demand generation, ABM, or integrated marketing strategies.
• Demonstrated success in driving pipeline and revenue growth within mid-market and lower-enterprise sales motions, with the ability to grow deal sizes as the company moves upmarket.
• Strong track record of recruiting, hiring, and developing marketing teams from scratch, attracting top-tier talent.
• Ability to operate effectively in ambiguous environments, moving quickly and adapting strategies as needed.
• A data-driven, metrics-oriented approach to marketing, with the ability to analyze performance and optimize campaigns.
• Creative storytelling skills and a strong instinct for brand positioning, capable of crafting compelling narratives that resonate with target audiences.
• Excellent collaboration skills, with experience working closely with sales, product, and executive teams.
• Strong project management skills, with the ability to manage multiple initiatives simultaneously.
• Experience working with technical products and understanding complex value propositions.
• Familiarity with SaaS marketing channels, digital marketing tools, and CRM platforms.

Nice to have

• Experience marketing finance, back-office, or system-of-record platforms.
• Prior experience positioning new or emerging categories within the SaaS or enterprise software sectors.
• Background in AI, automation, or SaaS sectors, especially in high-growth environments.
• Knowledge of ITAR regulations or working with sensitive industry data, if applicable.
• Experience in enterprise sales and go-to-market strategies for complex products.

Skills & tools

• Strategic planning and execution
• Demand generation and pipeline management
• Team leadership and talent development
• Data analysis and performance measurement
• Brand development and storytelling
• Cross-functional collaboration and stakeholder management
• Marketing automation tools and CRM platforms
• Campaign management and digital marketing channels
• Budget management and resource allocation
• Industry research and competitive analysis

Practical notes

• This is an on-site role based in San Francisco.
• The position offers senior-level ownership with significant scope to influence the company's growth trajectory.
• Campfire is an AI-native ERP platform designed to automate finance work for high-growth companies, including transaction categorization, bank reconciliation, revenue recognition, and reporting.
• The company includes features such as Core Accounting, Revenue Automation, Ember AI, and its Accounting Intelligence foundation model.
• The role requires a leader who is both strategic and hands-on, capable of executing initiatives quickly while maintaining a clear vision.
• Campfire values a driven, innovative, and metrics-oriented approach to leadership, with a focus on building a strong brand and demand engine in a competitive market.