Creative Lead, Growth

About the role

This role is the central architect of Bree's performance marketing engine, owning the end-to-end creative workflow from raw insight to finished advertisement. You will design and manage the system that turns media performance data into repeatable creative strategies. The position requires a rare blend of artistic judgment, analytical rigor, and operational discipline to scale production efficiently. You will lead a small team of specialists, providing direct creative direction while removing blockers to their success. Success is defined by your ability to turn chaos into a predictable, high-velocity pipeline of high-converting content. This is a hands-on leadership role where you will still edit scripts, refine hooks, and solve bottlenecks personally. You will be responsible for building the standards, frameworks, and processes that make the creative team smarter over time. The role is critical to Bree's mission of delivering financial services to the half of Canada that needs them most.

Key facts

What you'll do

Orchestrate the complete weekly creative pipeline, making rapid decisions on concept selection and production flow.

Translate raw performance data from Meta, TikTok, and Motion into concrete creative hypotheses and testing roadmaps.

Architect and implement the briefing, tracking, and naming conventions that turn vague ideas into actionable instructions.

Diagnose creative fatigue by analyzing metrics, then lead the team in developing fresh angles and hooks to reset performance.

Build and scale the creator engine, improving selection criteria and operational workflows to reduce turnaround time and costs.

Manage a team of three Creative Strategists, a Video Editor, a Graphic Designer, and a Creator Partnerships Manager through direct feedback and system design.

Establish tight feedback loops between the Media Buyer and Creative team to ensure learnings are rapidly codified into production.

Own the quality control bar, enforcing strict deadlines and delivering precise, high-impact feedback that elevates the entire team's output.

Design and refine system architecture, including frameworks, tracking systems, and post-mortem processes that make insights actionable.

Drive the creation of high-converting advertisements by ensuring every piece has a strong hook, a clear angle, and a testable hypothesis.

Convert performance signals from campaigns into concrete next steps, turning winning patterns into repeatable formulas for future content.

Operate with an owner's mentality, engaging in hands-on work such as editing, scripting, and problem-solving to keep momentum and quality high.

Lead post-mortem sessions to extract learnings from wins and losses, translating them into concrete process improvements for the team.

Think in hypotheses and iterations, using data fluency to guide testing cycles and optimize for metrics like CTR, CPA, and conversion rate.

Requirements

You must have a proven track record of impacting metrics like CTR, CPA, and conversion rate through content creation or performance roles.

You must be able to move quickly in a fast-paced environment, taking full ownership of problems and driving them to completion.

You must be fluent in performance data from platforms such as Meta, TikTok, Motion, and other major advertising channels.

You must possess strong taste for creative concepts that capture attention in paid social environments.

You must be able to explain precisely what is wrong with a weak hook or a generic concept and how to improve it.

You must be comfortable turning complex performance data into clear, actionable creative direction for your team.

You must have the ability to build and scale operational systems that standardize creative production and reduce friction.

You must thrive in a non-traditional role where intuition from UGC and content creation is valued over traditional brand marketing backgrounds.

You must be willing to engage in hands-on work, including editing, scripting, recording, and resolving any bottleneck that threatens the pipeline.

Nice to have

Experience in UGC, content creation, or performance marketing is preferred over traditional brand marketing backgrounds.

Practical notes

The position is initially part-time, operating on a 10-20 hours per week contract basis.

The hourly compensation for the initial contract phase is $50-$70 per hour, commensurate with experience.

For candidates who transition to a permanent position, the full-time package includes a base salary of $120,000-$160,000 annually.

Full-time benefits include comprehensive health, dental, and vision coverage.

Additional perks include a $1,500 annual learning and home-office stipend, a $1,000 annual wellness stipend, a monthly lunch stipend, paid parental leave, 20 days of PTO, and unlimited sick days.

The role is based in Toronto and focuses on driving paid social outcomes.

This is a hybrid role that will evolve from part-time contract to full-time employment based on performance and fit.

Candidates must be legally authorized to work in Canada without sponsorship for the full-time position.

The successful candidate will engage in a structured conversion process, including interviews with the hiring team and key stakeholders.

The role demands a high tolerance for ambiguity and a relentless focus on execution in a growth-stage environment.

You will report to the leadership team and be expected to communicate clearly and frequently to align on strategy and results.

The successful applicant will be responsible for maintaining the high standards that define Bree's culture of tenacity and ownership.

This position offers the opportunity to have a direct impact on the financial lives of millions of Canadians through data-driven creative excellence.