Lifecycle Marketing Analyst, Prospect

About the role

Braze is seeking a Lifecycle Marketing Analyst who specializes in the prospect phase of the customer lifecycle. This role focuses on analyzing data related to potential customers and understanding how they interact with the platform before becoming active users. The analyst will support marketing campaigns and initiatives designed to move prospects through the early stages of engagement with the product. Based in São Paulo, this position works closely with the broader marketing team to drive measurable improvements in prospect conversion and long-term retention. The analyst contributes to strategies that help the company understand where prospects drop off and how to create a smoother path toward becoming a loyal customer.

Key facts

What you'll do

Analyze prospect behavior data to identify trends and patterns in how potential customers engage with the platform over time

Build and maintain dashboards that track key metrics for the prospect stage of the customer journey and report on progress

Collaborate with marketing managers to design experiments that test different messaging approaches and creative variations for prospect audiences

Create clear and concise reports that summarize prospect performance and share actionable insights with cross-functional stakeholders

Segment prospect audiences based on demographic and behavioral attributes to support targeted outreach efforts and personalized communication

Monitor the effectiveness of prospect acquisition channels and recommend data-driven adjustments to improve return on investment over time

Support the development of scoring models that help prioritize high-value prospects for sales follow-up and targeted outreach

Partner with the product team to understand how platform features influence prospect activation rates and early-stage user retention

Assist in the planning and execution of seasonal or event-driven campaigns aimed at expanding the prospect pipeline and reach

Document all findings, methodologies, and processes so that the team can build on previous analyses and maintain institutional knowledge

Requirements

Strong analytical skills with the ability to interpret complex data sets and draw actionable conclusions from detailed information

Experience working with marketing data platforms or customer relationship management systems in a professional and fast-paced environment

Solid understanding of lifecycle marketing concepts and the distinct stages that prospects pass through before becoming active customers

Proficiency in spreadsheet tools for data manipulation, cleaning, validation, and performing basic statistical analysis on marketing data

Excellent written and verbal communication skills for presenting findings clearly to both technical and non-technical stakeholders

A high level of attention to detail and a methodical approach to organizing, validating, and presenting analytical work

Ability to manage multiple projects simultaneously and consistently meet deadlines while maintaining accuracy and quality in deliverables

Familiarity with marketing terminology and a general understanding of demand generation and lead nurturing principles and practices

Nice to have

Experience with SQL or other query languages for extracting and transforming data from large relational databases efficiently

Knowledge of statistical methods and A/B testing frameworks for rigorously evaluating the impact of marketing initiatives

Background in B2B marketing or SaaS environments where prospect lifecycle management is a central and ongoing function

Exposure to visualization tools that help translate complex data insights into clear, compelling narratives for diverse stakeholders

Skills & tools

Spreadsheet applications for data analysis, reporting, and building models to support marketing decision-making

Customer relationship management platforms for tracking prospect interactions, engagement history, and conversion milestones over time

Data visualization software for building dashboards and presenting findings in formats that are easy for teams to consume

Query languages for pulling data from databases and running ad-hoc analysis to answer specific marketing questions

Statistical analysis methods for evaluating campaign performance, measuring outcomes, and identifying meaningful patterns in prospect behavior

Marketing automation platforms for understanding prospect workflows, engagement sequences, and the triggers that drive activation

Practical notes

This role is based in São Paulo and requires presence at the local office during regular business hours each week

The hiring process may include multiple interview rounds with team members, managers, and other stakeholders from the marketing organization

Candidates should be prepared to discuss previous analytical projects and explain how their work contributed to marketing outcomes

The team values candidates who can communicate complex data findings in straightforward, accessible language that supports better decision-making

About the company

Braze is the leading customer engagement platform that empowers brands to Be Absolutely Engaging. ™ Braze helps brands deliver great customer experiences that drive value both for consumers and for their businesses.