Industry Marketing Lead, Media, Entertainment, Sports & Gaming

About the role

This role owns the end to end marketing strategy and execution for Media, Entertainment, Gaming, and Sports brands that choose Braze as their engagement platform. You will define the industry narrative, shape the positioning, and translate it into demand generation motions that prove the value of the Braze platform. Success in this position is determined by your ability to align product messaging with customer outcomes and to build trusted relationships with strategic stakeholders. You will operate at the intersection of data and creativity, using insights to drive decisions and optimize performance over time. The role demands comfort with ambiguity and the ownership of complex initiatives from planning through to scaled execution. You will be accountable for the quality and consistency of the customer experience across every touchpoint you own. Ultimately, your work will determine how Braze is perceived and adopted within these specific industry verticals.

Key facts

What you'll do

Execute end to end industry marketing programs for Media, Entertainment, Gaming, and Sports verticals using Braze as the core platform.

Develop and own the strategic narrative and value proposition that differentiates Braze within these specific industries.

Collaborate with sales teams to build and deploy targeted playbooks that accelerate pipeline and conversion within key accounts.

Partner with enablement to design and deliver training that equips internal and external teams to sell the Braze platform effectively.

Analyze campaign performance and customer journey data to iterate and improve marketing tactics on an ongoing basis.

Champion the voice of the customer by synthesizing feedback and use cases into compelling content and storylines.

Manage complex projects and timelines, ensuring deliverables meet high standards for quality and are completed on schedule.

Engage with customer teams to identify referenceable success stories and joint expansion opportunities.

Maintain a deep and current understanding of industry trends, competitive dynamics, and platform capabilities.

Represent Braze at industry relevant events and initiatives that build awareness and credibility in the target markets.

Work closely with product teams to translate customer insights into messaging and feature narratives that drive adoption.

Own the creation of tailored assets that speak directly to the unique needs of media, entertainment, gaming, and sports organizations.

Coordinate cross functionally to align messaging, positioning, and launches across all customer touchpoints.

Leverage data and experimentation to continuously test hypotheses and scale what works within the industry segments.

Serve as a subject matter expert internally, helping to shape the roadmap and priorities for industry focused initiatives.

Requirements

Strategic thinker capable of developing and executing industry-specific marketing strategies that drive measurable results.

Content creator skilled at crafting compelling campaigns that resonate with industry audiences and highlight product value.

Industry expert with deep knowledge and a proven track record of effective marketing strategies for specific audiences.

Collaborative leader who can influence and lead cross-functional teams across departments.

Communicator able to articulate complex ideas clearly and effectively to diverse audiences.

Problem solver with a resourceful, analytical mindset who can navigate ambiguity and drive execution.

BA/BS degree required; MBA or relevant advanced degree a plus.

7-10+ years of marketing experience, preferably working with a range of customers at an agency, technology partner, or consulting firm.

Demonstrated success in developing and executing go-to-market strategies in a fast-paced environment.

Strong understanding of the digital marketing landscape, including customer engagement platforms and marketing automation tools.

Experience working with cross-functional teams and managing relationships with key stakeholders.

Nice to have

Experience in Media, Entertainment, Gaming, and Sports industry marketing.

Track record of building and scaling demand generation programs.

Familiarity with CRM and marketing analytics platforms.

Practical notes

This role is based in Austin under a hybrid work model.

For candidates in the United States, compensation ranges are listed for entry-level positions. Exact offers vary by location, knowledge, skills, and experience.

This role qualifies for comprehensive benefits, equity grants, and professional development support.

Typical interview steps

Marketing interviews often include a portfolio review, a campaign exercise, and analytics questions. Candidates may be asked to plan a launch, write a brief, or improve a funnel. Some loops include a presentation. Results from past campaigns carry the most weight. Interviewers ask about specific campaigns you ran and what the numbers said. Preparing a short case of one campaign with its results is strong preparation.

Good to know

The role uses data-driven marketing, content creation, and cross-functional collaboration to influence adoption and outcomes.

Success depends on clear communication, strategic thinking, and the ability to manage priorities in a fast-growth environment.

The company invests in learning platforms, career pathing, and structured development opportunities.

Questions to ask

Worth asking in any interview: how the team measures success, who the role works with daily, what the onboarding looks like, and what the company is trying to achieve this year. Asking what past hires did well is a strong final question. Keep the list short and pick the questions that matter most to you.

Career growth

Marketing careers move from associate to manager, director, and VP levels. Specializations include growth, brand, product marketing, and content. Generalists often start, then specialize as they advance. Measured impact on pipeline and revenue drives progression. Marketing careers reward measurable results and adaptability. Channel experience plus business sense usually beats a general resume.