Field Marketing Lead

About the role

This fixed-term contract role supports the EMEA field marketing team during a regional leadership transition. The role emphasizes cross-functional collaboration and strict attention to detail.

Marketing teams grow awareness and demand for a company's products. They write copy, run campaigns, manage channels, and measure results. The work spans content, paid ads, email, events, and search. Marketing roles combine creativity with data and constant testing. Marketing teams usually run experiments every week and keep the work that performs. Most companies hire specialists in channels such as paid search, email, or content.

Key facts

What you'll do

Annual event planning is structured around researching and evaluating DACH industry events, then screening recommendations to align with regional pipeline goals. Venue logistics for owned events are secured and managed, including vendor selection, on-site production, and troubleshooting.

Global brand consistency is maintained by working with the HQ brand team to ensure all materials and activations comply with guidelines. Internal systems such as Salesforce, Zoom, GoToWebinar, and Marketo are used in coordination with website and operations teams for effective event execution.

Event success is measured against pipeline targets and regional KPIs, with insights synthesized in post-event wrap-up reports. In-office event support is provided for Central teams, including management of swag and brand assets, along with non-marketing event assistance when required.

Requirements

A minimum of 5 years experience as a field marketer or event production manager in a B2B SaaS environment is required. A degree is required as stated in the source.

Field marketing and event management must be a core passion, with proven experience running partner co-branded events. Exceptional organizational skills and meticulous attention to detail underpin the ability to prioritize and juggle multiple projects.

An outgoing demeanor supports leading informational sessions for regional go-to-market teams. Adaptability ensures effective performance in a fast-paced environment with frequent changes. Clever problem-solving is demonstrated through comfort making decisions and collaborating closely with team members.

A polished, professional demeanor focused on excellence guides interactions and execution. Vendor management skills are used to drive strategic relationships and outcomes. Willingness to undertake extensive travel for assigned projects is necessary. Fluency in German and English is required.

Practical notes

This is a 12-month fixed-term contract based in Berlin. Typical interview steps

Marketing interviews often include a portfolio review, a campaign exercise, and analytics questions. Candidates may be asked to plan a launch, write a brief, or improve a funnel. Some loops include a presentation. Results from past campaigns carry the most weight. Interviewers ask about specific campaigns you ran and what the numbers said. Preparing a short case of one campaign with its results is strong preparation.

Good to know

Field marketing roles rely on strong event management and cross-team coordination. Professionals in this area often use CRM and automation platforms to track and report on campaign performance. Successful event producers adapt quickly to changing priorities and manage multiple stakeholders. Clear communication and meticulous organization are central to maintaining quality and meeting goals.

Questions to ask

Worth asking in any interview: how the team measures success, who the role works with daily, what the onboarding looks like, and what the company is trying to achieve this year. Asking what past hires did well is a strong final question. Keep the list short and pick the questions that matter most to you.

Career growth

Marketing careers move from associate to manager, director, and VP levels. Specializations include growth, brand, product marketing, and content. Generalists often start, then specialize as they advance. Measured impact on pipeline and revenue drives progression. Marketing careers reward measurable results and adaptability. Channel experience plus business sense usually beats a general resume.