Lifecycle Marketing Senior Specialist

About the role

Braze is hiring a Lifecycle Marketing Senior Specialist to join their growing team in São Paulo. This role focuses on designing and optimizing marketing campaigns that guide customers through each stage of their relationship with the brand, from initial awareness through long-term loyalty. The specialist will work closely with cross-functional teams including product, data, and creative to build engagement strategies that improve retention, activation, and lifetime value. The position requires someone with strong analytical skills, hands-on experience managing multi-channel marketing initiatives, and a deep understanding of how to nurture customer relationships over time. The Senior Specialist will take ownership of key lifecycle marketing programs and contribute to the overall growth strategy of the organization.

Key facts

What you'll do

• Develop and execute comprehensive lifecycle marketing campaigns across email, push notifications, and in-app messages to drive customer engagement
• Segment audiences based on user behavior, preferences, purchase history, and historical engagement patterns to deliver relevant experiences
• Collaborate closely with product and data teams to define and refine customer journey maps at each lifecycle stage
• Analyze campaign performance metrics and provide actionable insights for ongoing optimization of marketing programs and customer touchpoints
• Own the end-to-end strategy for onboarding sequences, retention programs, and re-engagement marketing flows across multiple channels
• Coordinate with creative and content teams to produce compelling, on-brand messaging tailored for each campaign stage
• Monitor customer lifecycle stages and identify new opportunities for targeted interventions that improve conversion and loyalty
• Manage A/B testing frameworks and experimentation programs to continuously improve overall marketing campaign effectiveness and ROI
• Document campaign playbooks and share best practices across the marketing organization to ensure consistent execution
• Report on key lifecycle marketing KPIs to stakeholders and leadership teams with clear recommendations for next steps

Requirements

• Proven experience in lifecycle marketing or customer engagement marketing roles within a B2C or consumer-facing environment
• Strong understanding of customer journey mapping, funnel optimization, and marketing automation principles and best practices
• Hands-on experience working with marketing automation platforms and campaign management tools to execute multi-channel programs
• Excellent analytical skills with the ability to interpret complex data sets and translate findings into actionable marketing strategies
• Strong written and verbal communication skills for effective cross-functional collaboration with diverse internal and external teams
• Ability to manage multiple concurrent campaigns in a fast-paced, deadline-driven environment while maintaining attention to detail
• Bachelor's degree in marketing, business administration, or a related quantitative field from an accredited institution
• At least five years of professional experience in marketing with a strong focus on customer lifecycle management

Nice to have

• Experience with Braze or similar customer engagement and marketing automation platforms is highly valued for this role
• Familiarity with SQL or data querying languages for campaign analysis, reporting, and data extraction tasks
• Knowledge of personalization strategies and dynamic content creation techniques for delivering relevant marketing messages
• Background in B2C marketing with a focus on mobile applications, digital channels, or subscription-based business models
• Prior experience working in a SaaS or technology company environment is a strong advantage

Skills & tools

• Marketing automation and campaign management platforms used for orchestrating multi-channel customer journeys and engagement workflows
• Customer journey mapping and audience segmentation software, including tools for behavioral analysis and targeting
• Data analysis and performance reporting tools for measuring campaign success and return on marketing investment
• Email marketing systems and push notification delivery platforms for reaching customers at the right moment
• A/B testing and experimentation frameworks for continuous improvement of marketing programs and user experiences
• Analytics and dashboard creation tools for visualizing marketing performance and sharing insights with stakeholders

Practical notes

• This role is based in São Paulo and requires regular on-site presence at the Braze office location in the city
• The position reports directly to the marketing leadership team within the Braze organization and works closely with senior stakeholders
• Candidates should be prepared to align their working schedule with Brazilian business hours and maintain consistent coordination with local team members
• The hiring process includes multiple interview rounds with members of the marketing and HR teams at Braze, typically spanning several weeks
• Braze values diversity and encourages applicants from all backgrounds to apply for this position in São Paulo

About the company

Braze is the leading customer engagement platform that empowers brands to Be Absolutely Engaging. ™ Braze helps brands deliver great customer experiences that drive value both for consumers and for their businesses.