Performance Media Director

About the role

Bamboohr is seeking a dynamic and experienced Performance Media Director to lead our digital marketing initiatives. This role is pivotal in shaping our performance marketing strategy and driving measurable results across various channels. You will be responsible for overseeing campaign execution, optimizing media spend, and ensuring alignment with our overall business objectives. If you are passionate about data-driven marketing and have a proven track record in performance media, we want to hear from you.

Key facts

What you'll do

• Develop and implement comprehensive performance marketing strategies to achieve client objectives and drive growth across multiple digital platforms.
• Oversee the planning, execution, and optimization of paid media campaigns, including search, display, social media, and affiliate marketing.
• Analyze campaign performance data and metrics to derive actionable insights, making data-driven decisions to enhance campaign effectiveness.
• Collaborate with cross-functional teams, including creative, analytics, and account management, to ensure cohesive messaging and branding across all channels.
• Manage relationships with media vendors and partners to negotiate contracts, secure placements, and optimize media spend.
• Lead a team of performance marketers, providing mentorship and guidance to foster professional growth and enhance team performance.
• Stay updated on industry trends, emerging technologies, and best practices in performance marketing to maintain a competitive edge.
• Prepare and present reports to stakeholders, showcasing campaign performance, insights, and recommendations for future strategies.
• Monitor and manage budgets for performance media campaigns, ensuring efficient allocation of resources to maximize ROI.
• Conduct A/B testing and other experimental methodologies to continuously improve campaign performance and user engagement.
• Develop and maintain a robust tracking and reporting framework to measure success against KPIs and business goals.
• Advocate for a culture of experimentation and innovation within the team, encouraging new ideas and approaches to performance marketing.

Requirements

• A minimum of 5 years of experience in performance marketing or digital media, with a strong focus on data-driven strategies.
• Proven experience managing large-scale digital campaigns with a track record of achieving measurable results.
• Strong analytical skills, with proficiency in data analysis tools and platforms such as Google Analytics, Facebook Ads Manager, and other relevant technologies.
• Excellent leadership and team management skills, with the ability to inspire and motivate a diverse team.
• Exceptional communication and presentation skills, with the ability to convey complex data insights to non-technical stakeholders.
• Familiarity with various digital marketing channels, including SEM, SEO, social media, and email marketing.
• Ability to thrive in a fast-paced environment and manage multiple projects simultaneously while meeting deadlines.
• Strong understanding of budget management and financial forecasting in a marketing context.
• A results-oriented mindset with a passion for continuous improvement and innovation in performance marketing.

Nice to have

• Experience in the technology or media industry, particularly within a digital agency environment.
• Knowledge of marketing automation tools and CRM systems.
• Familiarity with programmatic advertising and advanced targeting strategies.
• Certification in Google Ads, Facebook Blueprint, or other relevant digital marketing credentials.
• Experience with conversion rate optimization (CRO) techniques and tools.

Skills & tools

• Proficient in digital marketing analytics platforms (e.g., Google Analytics, Adobe Analytics).
• Familiarity with social media advertising platforms (e.g., Facebook, LinkedIn, Twitter).
• Experience with project management tools (e.g., Asana, Trello) to streamline workflow and collaboration.
• Strong Excel skills for data manipulation and reporting.
• Knowledge of HTML and web development basics is a plus.

Practical notes

• The role is based in London, and candidates should be prepared to work in a hybrid environment, balancing remote work with in-office collaboration.
• Salary will be competitive and commensurate with experience, with additional benefits and opportunities for professional development.
• Bamboohr is committed to fostering a diverse and inclusive workplace, and we encourage applications from individuals of all backgrounds.
• Interested candidates can apply through our careers page at [Bamboohr Careers](https://bravebison.bamboohr.com/careers/456).

Join Bamboohr and be part of a forward-thinking team that is redefining the landscape of performance marketing. We look forward to your application!