Marketing Intern
Job description
About the role
As a , you will be an integral part of our growth team, focusing on increasing our visibility across search engines and AI answer platforms such as ChatGPT and Perplexity. You will have the opportunity to work hands-on with SEO strategies, content optimization, and AI-driven search initiatives. This role is designed to give you practical experience in organic growth channels, allowing you to develop skills in search engine optimization, content marketing, and AI search technologies. You will collaborate closely with team members to identify opportunities, implement improvements, and track results, all within a dynamic and fast-paced startup environment. This internship is ideal for someone passionate about marketing, growth, and emerging AI technologies, eager to make an impact in a rapidly expanding company.
Key facts
What you'll do
- Develop and execute strategies to grow Bounce's online presence through off-page citations, including blogs, forums, review sites, and other sources that search engines and AI platforms cite as references. You will track the effectiveness of these efforts to understand what drives results.
- Identify new keyword opportunities and content gaps by analyzing search trends and competitor strategies, aiming to improve Bounce's search engine rankings and increase market share.
- Manage the full cycle of content improvements, from spotting opportunities to collaborating with engineering teams to implement changes that enhance SEO performance.
- Work closely with your manager to prioritize SEO and AI search opportunities based on potential impact, feasibility, and alignment with overall growth goals.
- Focus initially on SEO and AI search, but also have the chance to explore other organic growth channels as the team experiments with new tactics and platforms.
- Monitor and analyze search performance metrics using tools like Google Search Console, GA4, or other analytics platforms to inform ongoing optimization efforts.
- Assist in developing content strategies tailored to search engine algorithms and AI platforms, ensuring content is optimized for both human users and AI answer engines.
- Stay informed about the latest developments in SEO, AI search, and digital marketing to bring innovative ideas into the team's strategies.
- Support testing new growth channels, including experimenting with different content formats, outreach methods, and AI integrations to discover what works best.
- Contribute to creating reports and presentations that communicate campaign progress, insights, and results to internal stakeholders.
- Collaborate with cross-functional teams to ensure alignment of marketing efforts with overall company goals and product updates.
- Participate in team meetings, brainstorming sessions, and strategy discussions to contribute fresh ideas and perspectives.
- Gain exposure to startup operations, learning how a high-growth company manages rapid experimentation and scaling marketing efforts.
- Develop a deeper understanding of how AI is reshaping search behavior and content discovery, positioning yourself at the forefront of digital marketing innovation.
- Build a portfolio of work demonstrating your ability to execute SEO and AI search strategies, which can be valuable for future career opportunities.
Requirements
- Genuine interest in SEO and how AI is transforming search, demonstrated through personal projects, coursework, internships, or previous roles.
- Strong interest in growth marketing, digital marketing, and startup environments.
- Comfortable working with data: able to generate reports, identify trends, and distinguish between correlation and meaningful insights.
- Enthusiastic about leveraging AI tools to build systems and improve search strategies.
- Attention to detail for conducting technical SEO audits and identifying issues, with the ability to prioritize what matters most.
- Excellent written and verbal communication skills to articulate ideas clearly and collaborate effectively with team members.
- Self-starter mentality with the motivation to manage tasks independently and work towards goals in a fast-paced, scrappy environment.
- Familiarity with SEO tools such as Ahrefs, Semrush, Google Search Console, or GA4 is a bonus but not mandatory.
- Ability to adapt quickly to new tools, platforms, and strategies as the company experiments with different growth channels.
- Basic understanding of how search engines and AI answer engines work, with a curiosity to learn more about their algorithms and ranking factors.
- Ability to work in Portugal, as this is an on-site internship, and candidates should be available to be physically present at the office location.
Nice to have
- Prior experience or coursework related to SEO, content marketing, or digital growth strategies.
- Knowledge of AI applications in marketing and content creation.
- Basic web development skills, such as HTML, CSS, or JavaScript, to better understand technical SEO issues.
- Experience working in startup or high-growth environments, demonstrating adaptability and resilience.
- Fluency in additional languages relevant to our global markets, which can help in outreach and content localization efforts.
- Familiarity with other digital marketing tools and platforms, such as social media management or email marketing software.
Skills & tools
- Proficiency with SEO tools like Ahrefs, Semrush, Google Search Console, or GA4.
- Strong data analysis skills, with the ability to interpret search performance metrics and generate actionable insights.
- Familiarity with AI platforms and tools used for content optimization and search enhancement.
- Excellent written and verbal communication skills to effectively share ideas and results.
- Ability to work independently, manage multiple tasks, and prioritize effectively in a fast-paced environment.
- Basic understanding of web development concepts to collaborate effectively with engineering teams on technical SEO improvements.
- Curiosity about emerging AI technologies and their impact on digital marketing strategies.
Practical notes
- This internship is a 6-month position based in Portugal, requiring on-site presence at our office.
- Candidates should be available to work in Portugal, as remote or hybrid arrangements are not specified.
- The role offers a valuable opportunity to gain practical experience in SEO, AI search, and organic growth strategies within a high-growth startup.
- You will be working closely with a collaborative team that values experimentation, innovation, and rapid iteration.
- The internship provides exposure to the latest trends in AI and search engine optimization, positioning you at the forefront of digital marketing evolution.
- This is an excellent opportunity for someone looking to build a career in growth marketing, SEO, or AI-driven digital strategies, with a focus on real-world impact and learning.