Event Marketing Manager

About the role

The is responsible for architecting and executing the company's public-facing event strategy, ensuring that every interaction reinforces the brand's position as a leader in agentic AI. This role owns the full lifecycle of marquee initiatives, from the initial concept sketch to the final post-event analysis, transforming abstract ideas into tangible, high-impact experiences. The hire will be the driving force behind BLP Connect, the flagship annual conference, crafting a narrative that attracts a sold-out audience and delivers measurable business outcomes. Additionally, the manager will design and host intimate CFO round tables, creating exclusive environments for deep dialogue and strategic relationship building. This position grants significant autonomy to shape the event ecosystem, requiring a proactive builder who thrives on ownership and visibility rather than task execution. Success in this role is defined by the ability to establish BLP as the definitive voice in enterprise automation through memorable, high-quality gatherings. The manager will work closely with internal stakeholders to ensure that every event aligns with broader corporate objectives and sales pipelines. Ultimately, this role is about owning the narrative of BLP's growth story in the physical world, one event at a time.

Key facts

What you'll do

• Architect the end-to-end strategy for BLP Connect, overseeing concept development, budgeting, venue selection, agenda curation, speaker liaison, and on-site execution to ensure flawless delivery.
• Design and curate exclusive CFO round table discussions, managing the attendee list with precision to guarantee high-level stakeholder engagement and meaningful dialogue.
• Expand the BLP ecosystem by developing and hosting partner-led events that extend the brand's reach and reinforce collaborative relationships within the industry.
• Oversee the logistical coordination of vendors, venues, budgets, and timelines for multiple simultaneous events, maintaining meticulous attention to detail under pressure.
• Define the atmosphere and experience of each event, ensuring clients remember BLP long after the session ends through thoughtful design and seamless execution.
• Track and analyze attendee engagement and event success metrics using HubSpot, translating data into actionable insights for future initiatives.
• Collaborate directly with Marketing and Sales leadership to align event objectives with broader business goals, ensuring maximum impact on brand perception and revenue generation.
• Serve as the primary point of contact for all event-related inquiries, managing stakeholder expectations and communication with professionalism and clarity.
• Identify opportunities for innovation in event formats and content, constantly seeking ways to enhance the attendee experience and differentiate BLP in a competitive market.
• Ensure all events comply with legal, financial, and operational standards, mitigating risk through thorough planning and adherence to company policies.
• Manage the entire attendee journey, from initial registration to post-event follow-up, optimizing conversion rates and fostering long-term loyalty.
• Act as an ambassador for BLP Digital, representing the company at industry gatherings and contributing to the development of the global event strategy.

Requirements

Applicants must possess 3 to 5 years of experience in B2B event marketing or event management, preferably within SaaS environments, demonstrating a proven track record of delivering successful events. Fluency in both German and English is required for all professional interactions, ensuring clear communication with stakeholders and attendees. While not mandatory, formal study in a related field offers an advantage, providing a theoretical foundation that complements practical experience. Successful candidates must exhibit a vibrant energy that fills a room and leaves a lasting impression on attendees, creating a positive and memorable experience. Prior experience with HubSpot or similar CRM platforms for event tracking is essential for measuring impact and driving data-informed decisions. The ideal professional remains composed when managing multiple high-stakes deadlines and finds satisfaction in chaotic environments, maintaining focus and delivering quality under pressure. Willingness to travel and adapt to unpredictable event schedules is required, as the role demands flexibility and resilience in the face of dynamic challenges. Candidates must be comfortable working independently and as part of a distributed team, aligning with the company's remote-first ethos while operating from the Zurich base. A commitment to upholding the highest standards of professionalism and integrity is non-negotiable, reflecting the values of BLP Digital in every interaction.

Practical notes

This position is based in Zurich, Switzerland, and reports directly to executive leadership. The target annual compensation is 110,000 CHF, commensurate with experience. The role includes visibility among C-suite executives and direct influence on the company's public narrative through a prominent, namesake initiative. Applicants should Travel requirements and event schedules may vary, requiring adaptability and a willingness to engage with the global enterprise market. The successful candidate will have the opportunity to shape a growing brand and leave a tangible legacy through the events they create.