Prenatal Account Executive
Job description
About the role
BillionToOne is seeking a highly motivated and experienced Prenatal Account Executive to join our team and help expand our footprint in the prenatal diagnostics market. This on-site position is based in Albuquerque, NM, and involves engaging directly with healthcare providers to promote our innovative single-gene NIPT supported carrier and aneuploidy screening tests. The successful candidate will be responsible for building strong relationships with obstetricians, maternal-fetal medicine specialists, and genetic counselors, providing them with detailed clinical information about our tests, and supporting their integration into routine prenatal care. This role plays a vital part in educating providers about the clinical benefits of our products, increasing adoption, and ultimately improving patient outcomes through advanced genetic screening.
Key facts
What you'll do
- Drive the adoption of the UNITY Fetal Risk Screen by actively engaging with obstetricians, maternal-fetal medicine specialists, genetic counselors, and other healthcare providers within your designated territory.
- Develop and maintain a robust pipeline of potential clients through cold outreach, referrals, and networking at industry events.
- Build and nurture long-term relationships with key opinion leaders and influential healthcare professionals to facilitate ongoing product adoption and loyalty.
- Identify new business opportunities by analyzing market trends, provider needs, and competitive landscape, and develop tailored strategies to capitalize on these opportunities.
- Manage the entire sales cycle from initial contact and product presentation to negotiation, closing, and post-sale follow-up, ensuring a smooth customer experience.
- Conduct product demonstrations, educational sessions, and clinical presentations to healthcare providers, emphasizing the clinical utility, accuracy, and benefits of our tests.
- Collaborate closely with internal teams such as marketing, medical affairs, and customer support to ensure consistent messaging and optimal customer service.
- Attend local industry conferences, trade shows, and networking events to increase brand visibility and generate new leads.
- Track sales activities, update CRM systems, and prepare regular reports on sales performance, pipeline status, and market feedback.
- Provide ongoing support to clients after the sale, including answering questions, addressing concerns, and facilitating test ordering and logistics.
- Stay informed about the latest developments in prenatal diagnostics, genetics, and relevant healthcare regulations to effectively communicate our value proposition.
- Contribute to the development of sales strategies, marketing initiatives, and educational materials to enhance product awareness and adoption.
Requirements
- A minimum of three years of outside sales experience in the healthcare industry, particularly engaging with providers such as obstetricians, maternal-fetal medicine specialists, or genetic counselors.
- Proven success in sales, with a demonstrated ability to meet or exceed targets and develop new business opportunities.
- Excellent communication skills, both verbal and written, with the ability to present complex clinical information clearly and persuasively.
- Strong organizational skills and the ability to manage multiple accounts and priorities efficiently.
- Self-motivated, proactive, and results-driven, with a high level of initiative and accountability.
- Ability to work independently in the field, while also collaborating effectively with internal teams.
- Knowledge of HIPAA regulations and patient privacy standards, ensuring compliance in all interactions.
- Willingness and ability to travel within the Albuquerque, NM territory as needed to meet with clients and attend events.
- A background or familiarity with molecular diagnostics, genetic testing, or prenatal screening is preferred but not required.
- A valid driver's license and reliable transportation are necessary for this role.
- A bachelor's degree in a relevant field such as life sciences, healthcare, or business is preferred but not mandatory if combined with relevant experience.
Nice to have
- Experience working in a startup environment, demonstrating adaptability and entrepreneurial spirit.
- Background in women's health, reproductive medicine, or genetics.
- Existing relationships with healthcare professionals in the prenatal or genetic testing space.
- Clinical laboratory experience or familiarity with genetic testing products.
- Knowledge of the regulatory landscape affecting genetic testing and diagnostics.
Skills & tools
- Strong sales and negotiation skills, with the ability to close deals effectively.
- Customer relationship management (CRM) proficiency to track and manage client interactions and sales activities.
- Analytical skills to assess market opportunities, customer needs, and competitive positioning.
- Ability to develop and deliver compelling presentations and educational sessions.
- Familiarity with molecular diagnostics, genetic testing, and prenatal screening technologies.
- Strategic thinking to identify growth opportunities and develop tailored approaches for different client segments.
Practical notes
- This position requires travel within the Albuquerque, NM area, and candidates should be prepared for frequent client visits and industry events.
- The compensation package includes a competitive base salary along with uncapped commissions, providing significant earning potential based on performance.
- Benefits include comprehensive medical coverage, with 100% of medical premiums paid for employees and up to 80% for dependents, parental leave, and a retirement savings plan with company matching contributions.
- BillionToOne is committed to fostering an inclusive and diverse work environment, welcoming applicants from all backgrounds.
- The company values integrity, innovation, and collaboration, and offers opportunities for professional growth and development.
- For more information about our company and how we protect your personal information, please visit our website.