Senior Business Development Manager
Job description
About the role
The will own the end-to-end expansion strategy within a designated regional territory, acting as the primary growth catalyst for the Workers Compensation Division. This role requires the individual to design and execute a cohesive brand strategy that aligns with corporate objectives and unlocks new revenue channels exclusively within the insurance sector. A core part of the position involves deep analysis of production patterns across new and renewal business to identify specific opportunities for refining operational templates and workflows. The manager must collaborate extensively with internal stakeholders, including other Marketing Managers, Underwriting Management, and various corporate resources, to develop targeted opportunities segmented by industry, class code, or specific market segment. Ongoing monitoring and evaluation of agency performance metrics is essential to understand what is working and where adjustments are needed. Identifying and resolving production barriers that hinder market penetration and slow adoption will be a critical daily responsibility. A key strategic focus is developing and implementing strategies to improve the ease of doing business, thereby enhancing the overall customer experience for both Bhhc partners and policyholders. Success in this role demands extensive travel to build relationships, close strategic deals, and foster long-term partnerships across the assigned footprint.
Key facts
What you'll do
- Drive the expansion strategy and brand execution for the Workers Compensation Division within the assigned territory to fuel revenue growth.
- Analyze production patterns in both new and renewal business to uncover insights and refine operational templates for improved profitability.
- Construct renewal blueprints in partnership with underwriting teams to align class codes and systematically remove barriers to policy adoption.
- Chart and optimize intake workflows to classify insurance segments, revealing necessary adjustments to support margin improvement.
- Ship pilots in Eastern Pennsylvania to validate customer experience changes and refine processes before a broader regional rollout.
- Conduct a thorough review of agency performance data to expose inefficiencies and recalibrate distribution tactics for higher conversion rates.
- Partner closely with corporate marketing groups to refine industry-specific messaging and accelerate opportunity capture in key segments.
- Map competitive intelligence feeds and track market dynamics to inform strategic narrative shifts for priority accounts.
- Lead barrier resolution sessions with production teams to streamline onboarding and renewal processes for commercial clients.
- Evaluate and advance digital tools that simplify ease of business interactions for both agency staff and policyholders.
- Collaborate with underwriting management to ensure product and pricing strategies support market penetration and profitability goals.
- Develop and maintain strong relationships with key stakeholders, including agency partners, to ensure alignment and mutual growth.
- Identify emerging market trends and translate them into actionable business development initiatives.
- Monitor the competitive landscape and adjust go-to-market strategies to maintain a significant market advantage.
- Serve as the primary point of strategic consultation for partners seeking solutions in the workers compensation space.
- Implement data-driven methodologies to track the success of growth initiatives and refine strategies accordingly.
- Ensure all activities and initiatives adhere to the highest standards of corporate governance and insurance industry regulations.
- Act as a thought leader within the organization by sharing market insights and best practices with cross-functional teams.
- Drive initiatives that enhance the overall customer journey, focusing on seamless interactions and value delivery.
- Leverage analytical skills to forecast business opportunities and support strategic planning efforts at the corporate level.
Requirements
- Hold current insurance industry experience within a commercial setting, with a deep understanding of workers compensation products and services.
- Maintain residence in or demonstrate a willingness to relocate to New York, New Jersey, Eastern Pennsylvania, or the New England region.
- Proven ability to successfully manage complex projects, coordinating effectively across underwriting, marketing, and agency teams.
- Demonstrated skill in analyzing production patterns to refine templates that support profitable and sustainable growth.
- Willingness to engage in frequent travel to meet clients, partners, and stakeholders across the assigned geographic regions.
- Strong capability to identify and resolve production barriers that impede market penetration and adoption.
- Excellent communication and interpersonal skills to foster collaboration with diverse internal and external partners.
- Strategic thinker with the ability to develop and execute long-term brand and expansion strategies.
- Highly organized with strong project management skills to handle multiple priorities in a fast-paced environment.
- Proficient in using digital tools and data analytics to drive insights and improve business processes.
- Commitment to upholding the highest ethical standards and compliance requirements within the insurance industry.
- Ability to work independently and as part of a collaborative team to achieve shared business objectives.
- Readiness to adapt to changing market conditions and pivot strategies as needed to meet business goals.
- Passion for improving the ease of doing business and enhancing the customer experience for partners and policyholders.
Practical notes
Details regarding compensation, engagement type, and specific location are available on the official application page. All information provided here is subject to verification on that page.