Senior Integrated Marketing Manager

About the role

You will plan and execute demand generation campaigns across paid digital, email and nurture, and organic channels, with a sharp eye on what drives leads and pipeline. You will manage paid media budgets and targeting to maximize efficiency and pipeline contribution while contributing to SEO and AEO efforts to ensure Bestow is discoverable at every stage of the buyer journey. You will run the pipeline review cadence with Sales and roll up a marketing-sourced number for the Director to bring into forecasting, owning the analysis that shapes how the team understands performance. You will lead win-loss analysis and feed insights back into targeting and messaging so that strategy is informed by real market feedback. You will manage Salesforce campaign structures and hygiene to ensure clean attribution and reporting across every program, maintaining the discipline that connects channel activity to Sales outcomes. You will own channel-to-pipeline attribution and ROI reporting across all campaign types, using results to help the Director prioritize the next set of investments. You will partner closely with the Director of Integrated Marketing to translate market read into strategy, then build the engine that runs it by turning strategy into live campaigns and running programs day to day. This role reports to the Director of Integrated Marketing and is built for someone who wants real ownership over execution early, and a genuine voice in shaping strategy along the way.

Key facts

What you'll do

• Plan and execute demand generation campaigns across paid digital, email and nurture, and organic channels, with a sharp eye on what drives leads and pipeline.
• Manage paid media budgets and targeting to maximize efficiency and pipeline contribution.
• Contribute to SEO/AEO efforts to ensure Bestow is discoverable at every stage of the buyer journey.
• Run the pipeline review cadence with Sales and roll up a marketing-sourced number for the Director to bring into forecasting.
• Lead win-loss analysis and feed insights back into targeting and messaging.
• Manage Salesforce campaign structures and hygiene to ensure clean attribution and reporting across every program.
• Own channel-to-pipeline attribution and ROI reporting across all campaign types, and use it to help shape what the Director prioritizes next.
• Manage day-to-day partner and vendor relationships and execute budget allocation across channel, event, and ABM spend, working with the Director to set and adjust those parameters.
• Design target account methodology and tiering with Sales, informing and executing against account priorities you help set together with the Director and Sales leadership.
• Track how account engagement correlates to pipeline movement and deal speed.
• Activate Product Marketing positioning into channel and ABM campaigns, feeding in-market signals back into battlecards.
• Maintain and optimize the martech stack, and run an ongoing testing agenda across channel mix, account plays, and messaging.
• Leverage AI tools to accelerate campaign execution, improve targeting, and scale personalization across channels.
• Partner closely with the Director of Integrated Marketing, Creative, Product Marketing, Communications, and Sales to help shape and then execute against a consistent message and channel strategy.
• Execute the lead capture, scoring, and follow-up that connect events to the rest of the demand engine, and report event ROI and pipeline contribution back to the Director.
• Ensure every event ties into concurrent digital and nurture campaigns, per the integrated strategy you help shape with the Director, so experiential investment reinforces rather than exists in a vacuum.

Requirements

• Must be eligible to work in the United States.
• E-Verify will be used to confirm employment eligibility for all newly hired employees.
• This is a full-time role.
• You are comfortable operating in a fast-paced, ambiguous environment where priorities shift quickly.
• You bring a bias for action and a collaborative mindset, working closely with Sales, Product Marketing, and cross-functional partners.
• You have experience owning integrated marketing execution across multiple channels, including paid media, email, and events.
• You are data-driven and rigorous in connecting channel activity to pipeline and revenue outcomes.
• You have strong written and verbal communication skills and are able to translate strategy into clear plans and reports.

Nice to have

• Experience aligning with Sales on pipeline reviews, forecasting, and win-loss analysis.
• Familiarity with martech and marketing automation platforms, including Salesforce and HubSpot.
• Experience leveraging AI tools to scale marketing execution and personalization.
• Background in life insurance, financial services, or regulated industries.
• Experience with event marketing and digital nurture campaigns that connect experiential programs to pipeline.

Practical notes

This role is open to Remote (US).

Bestow offers flexible remote/hybrid work, meaningful benefits, equity, and substantial growth opportunities.