Member of GTM Staff
Job description
Member of GTM Staff at Beacon Software.
About the role
You will own the end-to-end growth of portfolio companies by designing and executing experiments that convert niche user problems into recurring revenue. This role requires you to act as a fractional growth leader who dives into specific markets with enough depth to challenge existing assumptions. You will brainstorm and test high-impact initiatives ranging from landing pages to paid media, always tying efforts back to measurable outcomes. The position demands that you ask incisive questions even when context is limited and drive rapid revenue validation. You will collaborate directly with product teams to align product direction with validated user insights and market opportunities. Recent work from this team includes launching paid media, running full outbound processes, and vibecoding interactive maps to prioritize regions. You will own the gameplan for conferences and events that connect solutions with the right buyers at the right time. This role blends creative copy and strategic thinking with rigorous analysis of investment memos and business metrics.
Key facts
What you'll do
- Meet with group CPOs and portfolio company GMs to brainstorm actionable growth experiments that align product direction with user insights.
- Design landing pages tailored to specific vertical audiences while coordinating closely with product teams to ensure message market fit.
- Construct systems that identify at-risk accounts and expansion signals before revenue declines, enabling timely outreach.
- Run outbound processes that convert research into conversations and those conversations into paid commitments across portfolio companies.
- Gameplan conferences and events that connect portfolio solutions with the right buyers at the right time, maximizing pipeline impact.
- Cross-sell solutions across portfolio companies, creating workflows that reinforce one another and increase customer lifetime value.
- Prototype programmatic SEO architectures to attract in-market readers searching for niche industry answers and problem-specific content.
- Launch paid media on Meta and Google to test messages, audiences, and offers at meaningful scale with clear ROI thresholds.
- Brainstorm creative concepts and concise copy that make complex software approachable, compelling, and aligned with buyer expectations.
- Own experiments end to end, iterating quickly based on data while prioritizing real usage and retention over surface-level dashboards.
- Vibecode small prototypes to validate ideas rapidly before allocating large budgets or extended timelines, reducing execution risk.
- Interpret investment memos and business metrics to discuss strategy with experienced operators and portfolio founders.
- Maintain broad curiosity about business mechanics and enjoy shipping results, favoring action over extended meetings.
- Act as a fractional head of growth embedded directly in portfolio teams, owning revenue outcomes in a pod-agnostic capacity.
Requirements
- You possess three to five years of growth experience within startups or agencies, shipping experiments that drive revenue in niche markets.
- You write clearly enough that landing pages, emails, and notes alone can persuade cautious buyers without additional context.
- You understand how to interpret investment memos and business metrics to discuss strategy with experienced operators and founders.
- You test channels personally to recognize when tactics become ineffective and when new channels require attention, rather than relying on reports alone.
- You prioritize real usage and retention over surface-level dashboards designed primarily for investor updates.
- You can vibecode small prototypes to validate ideas before committing significant budget or extended development timelines.
- You prefer industries where useful software prevails over loud marketing and you value long-term ownership and patient capital.
- You are comfortable operating with limited context and asking incisive questions to drive revenue outcomes quickly.
- You have a track record of discovering and scaling at least one meaningful growth channel end to end.
Nice to have
- Experience partnering with founders building niche software for sectors ignored by mainstream technology, such as specialized verticals or overlooked industries.
- Familiarity with AI-native platforms designed for vertical SaaS, including how they can accelerate development and go-to-market without forcing radical transformation.
- Exposure to private equity structures, rollup strategies, and evergreen capital models that support sustained returns over short-term exits.
- Background working alongside former YC founders and growth leaders who have built companies such as Instacart, AngelList, Coinbase, and Retool.
- Comfort with an autodidactic approach to learning new verticals quickly and applying structured experimentation frameworks.
- Willingness to engage in team acquisitions and explore portfolio consolidation opportunities where strategic fit exists.
Practical notes
This is a full-time role based in Toronto, Ontario, Canada. The position offers significant autonomy in shaping your workload and initiatives, allowing you to prioritize projects based on impact and feasibility. An ample budget for LLM usage is provided, along with meaningful equity in a profitable, high-growth enterprise. The role reports into the broader GTM leadership team and is part of a pod-agnostic structure designed to maximize flexibility and ownership across Beacon Software's portfolio companies. There are no specific travel requirements, visa sponsorships, or deadlines published for this role at this time.