Member of GTM Staff
Job description
Member of GTM Staff at Beacon Software.
About the role
You will own the end to end growth strategy for one or more portfolio companies, translating raw market understanding into scalable experiments across every channel you can find. You will act as a fractional head of growth embedded inside businesses that were built by operators, asking incisive questions with minimal context and immediately shipping tests that move the needle. You will vibecode interactive maps, prototype programmatic SEO architectures, and design landing pages that convert cold traffic into qualified pipeline. You will cross-sell solutions across the Beacon portfolio, turning adjacent companies into mutual customers and compounding revenue through thoughtful orchestration. You will gameplan entire conferences and outbound processes, owning the narrative that turns overlooked industries into undeniable opportunities. You will build systems that flag accounts at risk of churning and deploy precise countermeasures before revenue leaks away. Ultimately, you will ship meaningful revenue growth while balancing art and science, writing copy one day and reading investment memos the next, all inside a framework where your ideas compound over time.
Key facts
What you'll do
- Partner with group CPOs and portfolio company GMs to marry product direction with user learnings, brainstorming and prioritizing high impact growth experiments.
- Vibecode interactive TAM maps and industry datasets to prioritize states, provinces, and segments that offer the highest strategic leverage.
- Launch full outbound processes including lead generation, copywriting, and direct outreach on behalf of sales teams hungry for pipeline.
- Design and build conversion optimized landing pages that turn anonymous visitors into qualified leads and product qualified prospects.
- Architect and deploy systems that flag high dollar accounts at risk of churning, triggering timely interventions and retention plays.
- Cross sell solutions across multiple portfolio companies, creating network effects and expanding wallet share within existing customer bases.
- Gameplan multi day conferences and industry events, owning agenda design, speaker outreach, and attendee engagement from first touch to post event follow up.
- Prototype programmatic SEO strategies that compound over time, targeting long tail queries that align with underserved buyer intent.
- Ship rapid experiments on channels like Meta and Google, writing creative, building audiences, and iterating on performance with ruthless efficiency.
- Write clearly and concisely, moving from rough brainstorming copy to polished assets that sound like the companies you are growing.
- Spend generous LLM token budgets on prototyping, analysis, and synthetic user testing to validate ideas before large scale spend.
- Act as the voice of the customer inside portfolio companies, channeling qualitative insights into actionable growth hypotheses.
- Build lightweight analytics stacks that surface leading indicators, allowing teams to course correct before lagging metrics disappoint.
- Mentor internal teams on growth best practices, leaving behind durable playbooks and repeatable experimentation rituals.
Requirements
You are probably one of these people and you meet these hard bars without exception.
- You are a growth hire at a startup who wants to return to early stage work and ship things that matter to real customers.
- You are a former founder who took a company from zero to one, wrestling with uncertainty and building systems from scratch.
- You are an agency owner or growth consultant tired of doing your own business development, yet you enjoy the day to day work of building and testing.
- You write clearly and concisely, shaping complex ideas into simple narratives that persuade both operators and executives.
- You have cracked a growth channel or loop before, and you can point to delivered value that moved meaningful metrics.
- You try things yourself to know what good looks like before you outsource them, building quick proofs of concept instead of waiting for perfect requirements.
- You are skeptical of vanity metrics, focusing instead on signals that drive sustainable revenue and long term value.
- You vibecode enough to be dangerous, yet you remain a generalist who understands broader business systems beyond a single tool.
- You like to ship, embracing constraints and moving fast when the opportunity demands it.
- You do not like meetings, preferring asynchronous communication that respects deep work and focused execution.
- You are broadly curious about how businesses work, from unit economics to customer psychology and operational workflows.
- You earn the trust of stakeholders by delivering results, not by presenting endless decks or chasing the latest framework.
- You are comfortable operating in ambiguous environments where the path forward is discovered through experimentation.
- You respect the people who built the businesses you work with, collaborating as a partner rather than a detached consultant.
Nice to have
There are no preferred items listed for this role beyond the core requirements above.
Practical notes
This role is full time based in New York, NY. The engagement is full time and equity is offered as part of the compensation package to align your interests with the long term success of the portfolio. There is no specified travel requirement, visa sponsorship, or application deadline included in this description.