Generalist, Growth

About Base

Base is America's next-generation power company. We are rebuilding the foundation of modern civilization by deploying a vast network of distributed batteries. This work transforms today's fragile, centralized grid into a resilient and abundant system. Our team consists of engineers, operators, and creatives who solve some of the most complex, interdisciplinary challenges of our time.

About the Role

We are hiring a Growth Generalist who wants to do their best work at a company building something that matters. This is not a traditional marketing role. It is a seat for someone who thinks in channels, experiments, and outcomes, and does not need a title to know where to play. You will help millions of people discover a better way to power their homes at a moment when reliability, cost, and the grid are central concerns. You will own the results end to end across every surface of the growth motion.

What You Will Do

You own customer acquisition targets with clear accountability across a channel you own.

You design and run structured growth experiments across the funnel to unlock step change improvements.

You translate performance data into decisions regarding what to double down on, what to fix, and what to shut down.

You operate a high velocity creative engine, working closely with design to develop, test, and scale winning creative.

You own outreach to partners so that campaigns align with product capabilities and timelines.

You translate shifting priorities into a clear plan that the product team can execute.

You build a repeatable intake process that keeps experiments organized and auditable.

You ship improvements quickly while maintaining clarity on scope and impact.

What You Will Bring

You have hands on growth experience with direct ownership of channels in a consumer or consumer adjacent business.

You have spent time in early stage or unstructured environments and are comfortable with the ambiguity that follows.

You feel equal comfort in a dashboard, a creative brief, and a cross functional standup.

You have a bias to move fast and start before you are told to.

You prefer action over analysis and build a defined scope yourself rather than wait for it to be assigned.

About the Team

The Growth team sets the pace for how fast Base can deliver affordable, reliable power to the people who need it. We operate as one team across marketing, sales, support, product, and design. We are lean and high ownership. Everything we build is measured against one bar: to become the fastest growing, most beloved energy company in the world.

Please note that Base is a startup. This means priorities shift and evolve quickly. Your role may expand or change based on the needs of the business at any given time, so the responsibilities listed may not be exhaustive.

Our Values

First Principles Thinking: We question assumptions. Principles guide rules.

Operate at Base Pace: We focus on what matters, act quickly, and learn by doing.

Give and Get Feedback: We are direct, we are humble, and we maintain a growth mindset.

Everyone is an Owner: We follow through on commitments and own results.

Strong Opinions, Loosely Held: We drive clarity and make calls with imperfect information.

Committed to the Mission: Rebuilding the grid is a significant challenge. We work hard because we care deeply about the impact we create. We work in person. It is not a 9 to 5 job. We are all in.

Fun and Optimism Coexist with Grit: Collaboration and celebration coincide with the intensity of building real things.

Do the Best Work of Your Life at Base.

Application Details

Location: USA

Engagement: Full-time

Compensation: $140,000 USD to $170,000 USD

What you'll do

• Meet the bar Practical notes