Sales Development Representative, UK

About the role

Attentive is seeking a Sales Development Representative to drive business growth by securing meetings with prospective brand partners. You will serve as the primary point of contact for leads, managing the research and outreach process to prepare Account Executives for successful engagements. In this capacity, you will own the end-to-end qualification of inbound and outbound interest, ensuring that only the most promising opportunities advance into the sales pipeline. You will be instrumental in building the foundation of our brand partnerships through disciplined outreach and meticulous attention to detail. The role requires a proactive mindset to navigate complex buyer landscapes and identify key stakeholders within target organizations. You will leverage data-driven insights to tailor your communication and increase the effectiveness of every interaction. Success in this position will be measured by the volume of high-quality meetings you generate and the quality of information you provide to the sales team. This position is critical to fueling the pipeline that supports the company's growth ambitions in the AI-driven marketing technology space.

Key facts

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Location: UK

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Engagement: Hybrid, 2 days per week in-office (Tuesdays and Thursdays)

What you'll do

• Prospect and qualify potential customers for our AI-driven marketing platform. You will identify and engage brands that align with Ideal Customer Profile (ICP) criteria, ensuring that opportunities passed to Account Executives are high quality and genuinely interested.
• Execute outreach campaigns using email, LinkedIn, and outbound phone calls to schedule meetings. You will be responsible for initiating contact, crafting compelling narratives, and maintaining cadences designed to secure conversations.
• Engage directly with C-suite and VP-level leadership at major brands. You will communicate the value proposition to high-level stakeholders, articulating how the platform solves critical marketing challenges.
• Master core sales functions including meeting preparation, follow-up strategies, and closing techniques. You will ensure that every interaction is strategic, well-prepared, and designed to move the opportunity forward effectively.
• Work toward internal career progression, including potential paths to Account Executive roles. You will develop the skills and expertise required to advance within the sales organization over time.
• Analyze lead sources and adjust strategies to optimize the efficiency of prospecting activities. You will review performance data to determine which channels and messages yield the highest quality leads.
• Collaborate with marketing teams to refine messaging based on feedback from target accounts. You will serve as a direct link between the market and the company, sharing insights that improve positioning.
• Maintain detailed records of all interactions in the customer relationship management system. You will ensure that the CRM accurately reflects the status of every lead and conversation.
• Identify expansion opportunities within existing client organizations through thorough research. You will look for ways to grow relationships by uncovering new use cases or departments that could benefit from the platform.
• Support the creation of sales collateral and playbooks to enhance the effectiveness of the sales team. You will contribute feedback based on real-world conversations to improve tools used by Account Executives.
• Monitor competitor activity and market trends to inform strategic selling decisions. You will stay informed on the landscape to ensure the company's offering remains differentiated.
• Provide real-time insights to product and leadership teams based on frontline market intelligence. You will relay observations about customer pain points and feedback that can influence product development.

Requirements

• High level of intelligence and curiosity with a focus on building a career in tech sales. You must be quick to learn complex concepts and eager to grow within the sales discipline.
• Strong work ethic and persistence in managing pre- and post-meeting workflows. You will follow through on tasks diligently, ensuring that every touchpoint is managed professionally.
• Motivation driven by performance metrics and uncapped commission structures. You will thrive in an environment where results are rewarded and earning potential is directly tied to effort.
• Receptiveness to professional coaching and ongoing training. You will actively seek feedback and apply it to improve your performance.
• Demonstrated ability to thrive in a fast-paced, target-driven environment. You will remain productive and focused even when under pressure.
• Excellent verbal and written communication skills tailored to executive-level audiences. You will speak and write in a manner befitting C-suite and VP-level stakeholders.
• Capability to manage multiple priorities simultaneously while maintaining attention to detail. You will juggle numerous leads and tasks without sacrificing accuracy or quality.
• Willingness to adhere to the structured sales methodologies employed by the organization. You will follow established processes to ensure consistency and efficiency in your workflow.

Skills & tools

• Email outreach
• LinkedIn prospecting
• Cold calling
• Sales process management

Practical notes

Attentive is an equal opportunity employer committed to a fair and inclusive workplace. Candidates requiring reasonable accommodations for disabilities during the application process should inform their recruiter. Data provided during the application process is handled according to the company privacy policy. We encourage applications even if you do not meet every listed requirement.