Advertising Monetization Specialist

About the role

Athena Studio is seeking a dedicated Advertising Monetization Specialist to join our vibrant team in Saigon, HCMC. This role is pivotal in maximizing revenue through effective advertising strategies and optimizing monetization across our platforms. The ideal candidate will have a strong understanding of digital advertising ecosystems and a passion for leveraging data to drive business results. You will collaborate with various teams to enhance our advertising offerings and ensure that our monetization strategies align with our overall business objectives.

Key facts

What you'll do

• Develop and implement comprehensive advertising monetization strategies that align with Athena Studio's business goals and objectives.
• Analyze advertising performance metrics to identify trends, insights, and opportunities for optimization.
• Collaborate with product and marketing teams to create compelling ad placements that enhance user experience while maximizing revenue.
• Manage relationships with advertising partners and platforms to ensure effective campaign execution and performance tracking.
• Conduct market research to stay updated on industry trends and competitor strategies, adjusting our approach as necessary.
• Utilize data analytics tools to generate reports and presentations that communicate advertising performance to stakeholders.
• Experiment with different ad formats and placements to determine the most effective strategies for audience engagement and revenue generation.
• Work closely with the finance team to forecast revenue and monitor the financial impact of advertising initiatives.
• Provide training and support to team members on best practices in advertising monetization and data analysis.
• Stay informed about new technologies and tools in the advertising space to continuously improve our monetization efforts.
• Participate in cross-functional meetings to align advertising strategies with overall business objectives and initiatives.
• Contribute to the development of innovative advertising products that enhance user engagement and drive revenue growth.

Requirements

• Bachelor's degree in Marketing, Business, or a related field.
• A minimum of 3 years of experience in digital advertising, with a focus on monetization strategies.
• Proficient in data analysis and familiar with analytics tools such as Google Analytics, Tableau, or similar platforms.
• Strong understanding of programmatic advertising, ad networks, and various monetization models.
• Excellent communication skills, both written and verbal, with the ability to present complex data in an understandable manner.
• Proven ability to work collaboratively in a fast-paced, team-oriented environment.
• Strong problem-solving skills and a data-driven mindset.
• Experience with A/B testing and optimization techniques for advertising campaigns.
• Familiarity with SEO and content marketing principles is a plus.

Nice to have

• Knowledge of mobile advertising and monetization strategies.
• Experience with social media advertising platforms and their monetization features.
• Previous experience in a startup environment or fast-growing company.
• Understanding of user experience principles and how they relate to advertising.
• Multilingual capabilities can be an advantage in our diverse work environment.

Skills & tools

• Proficient in Microsoft Office Suite (Excel, PowerPoint, Word) and Google Workspace.
• Familiarity with advertising management platforms such as Google Ad Manager, Facebook Ads Manager, or similar tools.
• Strong analytical skills with the ability to interpret data and make data-driven decisions.
• Ability to use project management tools like Trello, Asana, or similar for task tracking and collaboration.
• Knowledge of HTML/CSS is a plus, particularly for ad placement and optimization tasks.

Practical notes

• This position is based in Saigon, HCMC, and requires a full-time commitment.
• Athena Studio is committed to fostering a diverse and inclusive workplace; we encourage applications from candidates of all backgrounds.
• The selected candidate will receive support for relocation and visa sponsorship if necessary.
• Interested candidates should apply through the provided link and include a resume and cover letter detailing their relevant experience.

Join Athena Studio as an Advertising Monetization Specialist and play a crucial role in shaping our advertising strategies while contributing to our growth and success in the digital landscape. Your expertise will help us maximize revenue and enhance our offerings, making a significant impact on our business trajectory.