Advertising Specialist

About the role

The Advertising Specialist plays a critical role in executing and optimizing advertising strategies for brands across major marketplaces like Amazon, Noon, and Target. This role supports Advertising Strategists by managing day-to-day tasks, maintaining strong communication, and ensuring operational excellence across campaigns. The specialist owns critical components of the advertising workflow, driving performance and client satisfaction through meticulous execution and proactive problem-solving. They are a key operational partner who translates strategic direction into tangible results in fast-paced digital environments. This position requires a high level of ownership, collaboration, and dedication to maintaining the integrity of advertising operations. The role is fundamental to the success of client campaigns and the overall growth trajectory of the business.

Key facts

What you'll do

Coordinate closely with Advertising Strategists and cross-functional teams to support the development and execution of advertising initiatives.

Manage and monitor advertising campaign tasks using internal project management tools to ensure timely and accurate progress.

Own or co-own portions of the advertising workflow including keyword research, campaign builds, and performance monitoring across Amazon, Walmart, and Target.

Proactively coordinate between the Campaigns and Keywords teams and the Special Projects team to ensure alignment and timely execution of tasks.

Build performance reports to support strategic decisions and client updates with precise and actionable insights.

Contribute to the development of performance reports to aid strategic decisions and client updates through diligent data analysis.

Lead or assist with the execution of technical advertising projects from initial setup to final validation.

Maintain a deep understanding of marketplace-specific advertising best practices and business operations to ensure compliance and effectiveness.

Communicate proactively with strategists to provide updates, flag risks, and ensure smooth project closures with clear documentation.

Leverage internal software and tools to ensure accuracy, efficiency, and timely delivery of advertising tasks and objectives.

Collaborate with and support premium and complex brands across various product categories, adapting strategies to meet specific needs.

Perform comprehensive keyword research to identify opportunities and gaps in existing advertising campaigns.

Monitor campaign performance on an ongoing basis, making recommendations for optimization based on real-time data.

Assist in the creation and management of ad copy and targeting parameters to enhance campaign relevance and performance.

Requirements

6+ months of hands-on experience in pay-per-click (PPC) advertising, preferably within Amazon Ads, Walmart Connect, similar e-commerce platforms, or Google Ads.

Proven experience with campaign building, including keyword research, ad group structuring, and targeting setup for multiple marketplaces.

Strong analytical skills with the ability to interpret advertising performance data and create clear, actionable reports for diverse stakeholders.

Familiarity with internal reporting tools, Excel/Google Sheets, and ad platforms' native dashboards for efficient data management.

Ability to manage multiple tasks and deadlines in a fast-paced, collaborative environment without sacrificing quality or accuracy.

Excellent communication skills and comfort working closely with cross-functional teams across different time zones and cultural backgrounds.

Self-starter with strong attention to detail and a desire to grow in the digital advertising space through continuous learning and application.

Required Skills and Abilities

Interpersonal Skills: Self-motivated, team player, builds trust, action and results-oriented; open and collaborative style; must be comfortable working in an environment where ideas are shared and challenged on a regular basis.

Communication Skills: Strong, professional written, oral, interpersonal and presentation skills and the ability to effectively interface with all ranges of employees and internal stakeholders with clarity and precision.

Attention to Detail: Thoroughness in accomplishing tasks, double-checking the accuracy and quality of own work to provide precise, consistent, and error-free outputs that meet high standards.

Problem-Solving Skills: Ability to operate as both an effective tactical and strategic thinker; excellent and creative problem-solving skills, including negotiation and conflict resolution when managing competing priorities and stakeholder expectations.

This role is for India general shift, requiring adaptability to work schedules and operational needs as they arise.

Practical notes

The position operates on India general shift hours.

Travel is not required as part of this role.

No visa requirements are specified for this domestic India-based position.

There are no published deadlines for application submission in the provided source text.