OluKai Sr. Creative Director

ArchipelagocosUSAFull Time

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Job description

About the role

As the , you will play a pivotal role in shaping the creative vision and strategic direction of the OluKai brand. This position is ideal for a seasoned creative leader who is passionate about storytelling and brand development, with a strong focus on the lifestyle and outdoor markets. You will collaborate closely with cross-functional teams to ensure that all creative outputs align with the brand's ethos and resonate with its target audience. Your leadership will inspire a team of talented designers and creative professionals to push boundaries and deliver innovative solutions that elevate the OluKai brand.

Key facts

Location: USA

Engagement: Full-time

What you'll do

Lead the creative team in developing and executing compelling visual narratives that reflect the OluKai brand identity across various platforms, including digital, print, and social media.
Collaborate with marketing, product development, and sales teams to ensure cohesive brand messaging and alignment in all creative initiatives.
Oversee the design process from concept to completion, ensuring high-quality standards and timely delivery of all creative assets.
Conduct market research and analyze consumer trends to inform creative strategies and identify opportunities for brand growth.
Mentor and guide junior designers, fostering a culture of creativity, collaboration, and professional development within the team.
Manage budgets and resources effectively to optimize project outcomes while maintaining brand integrity and quality.
Present creative concepts and campaigns to internal stakeholders and external partners, articulating the strategic rationale behind each initiative.
Stay abreast of industry trends, emerging technologies, and best practices in creative design to continually enhance the brand's creative output.
Develop and maintain strong relationships with external vendors, agencies, and freelancers to support creative projects as needed.
Champion the OluKai brand values in all creative endeavors, ensuring that the brand's commitment to quality, sustainability, and community is reflected in every piece of work.
Analyze the performance of creative campaigns and initiatives, using insights to refine strategies and improve future projects.
Participate in strategic planning sessions to align creative goals with overall business objectives and drive brand success.

Requirements

A minimum of 8 years of experience in a creative leadership role, preferably within the lifestyle, fashion, or outdoor industries.
Proven track record of developing and executing successful creative campaigns that drive brand engagement and sales.
Strong portfolio showcasing a range of creative work, including digital, print, and multimedia projects.
Exceptional leadership and team management skills, with the ability to inspire and motivate a diverse group of creative professionals.
Excellent communication and presentation skills, with the ability to articulate creative concepts and strategies to various audiences.
Proficiency in industry-standard design software, including Adobe Creative Suite (Photoshop, Illustrator, InDesign) and other relevant tools.
Strong understanding of brand strategy, consumer behavior, and market trends, with the ability to translate insights into actionable creative solutions.
Ability to manage multiple projects simultaneously and work effectively under tight deadlines.
A passion for outdoor activities and a deep understanding of the OluKai brand ethos and values.

Nice to have

Experience working with e-commerce platforms and digital marketing strategies.
Familiarity with video production and editing tools for multimedia content creation.
Knowledge of sustainable design practices and a commitment to environmentally responsible creative solutions.
Previous experience in a fast-paced agency environment or working with high-profile brands.
A network of industry contacts, including photographers, videographers, and other creative professionals.

Skills & tools

Creative leadership and team management
Brand strategy and development
Visual storytelling and design
Market research and consumer insights
Project management and resource allocation
Proficiency in Adobe Creative Suite and other design tools
Strong communication and presentation skills

Practical notes

This position is based in Irvine, California, and may require occasional travel for brand events or collaborations.
Salary is competitive and commensurate with experience, with additional benefits including health insurance, retirement plans, and opportunities for professional development.
Archipelagocos is committed to fostering a diverse and inclusive workplace, and we encourage applications from individuals of all backgrounds and experiences.