melin Lifecycle Marketing Manager

About the role

The melin Lifecycle Marketing Manager will own the full arc of customer marketing campaigns for the melin brand within Bamboohr. This role shapes how prospects and existing customers experience marketing messages across every stage of their relationship with the company. The manager works closely with cross-functional teams to plan, execute, and refine campaigns that guide people from first awareness through long-term loyalty. Reporting to the marketing leadership team, this position is based in San Clemente, California and operates as a full-time role. The manager is responsible for building strategies that increase customer lifetime value and reduce churn across the melin product line. The manager partners with the Bamboohr leadership team to define marketing goals and translate business objectives into actionable campaign plans that drive measurable growth.

Key facts

What you'll do

Plan and coordinate lifecycle marketing campaigns that span acquisition, activation, retention, and re-engagement stages for the melin brand.

Develop detailed messaging frameworks tailored to each phase of the customer journey, ensuring consistency across all communication channels.

Collaborate with the product team at Bamboohr to align marketing timelines with product launches, updates, and feature releases.

Analyze campaign performance data using analytics tools to identify which channels and messages drive the strongest customer responses.

Manage email sequences, push notifications, and in-app messaging that support customer progression through each lifecycle stage effectively.

Segment audiences based on behavior patterns, purchase history, and engagement levels to create personalized and relevant outreach campaigns.

Work with the design team to produce creative assets that support each lifecycle touchpoint and reinforce brand identity.

Set and track key performance indicators for each stage of the customer lifecycle funnel to measure marketing impact.

Coordinate with the sales team to ensure marketing efforts complement outbound outreach and lead generation activities.

Document campaign playbooks and standard operating procedures so processes can be replicated, shared, and scaled across the organization.

Requirements

Experience managing lifecycle or email marketing campaigns in a B2C or direct-to-consumer environment for a minimum of two years.

Familiarity with marketing automation platforms and customer relationship management systems is required for this position at Bamboohr.

Strong written and verbal communication skills with the ability to craft compelling and clear audience messages for diverse segments.

Ability to work independently and manage multiple campaigns simultaneously in a fast-paced and deadline-driven setting without losing attention to detail.

Comfortable working with data and analytics tools to measure campaign effectiveness and inform strategic marketing decisions with confidence.

A bachelor degree in marketing, communications, business, or a related field is expected from all qualified applicants.

Proven track record of collaborating with cross-functional teams including product, design, and sales departments to achieve shared marketing goals.

Understanding of customer segmentation principles and the ability to translate data insights into actionable and measurable marketing plans.

Nice to have

Prior experience working with a brand or product in the beauty, wellness, or lifestyle space is a strong plus.

Knowledge of A/B testing methodologies and statistical significance in marketing experiments helps improve campaign performance over time.

Experience building dashboards or reports that visualize funnel metrics for stakeholders and leadership supports data-driven decision making.

Familiarity with SQL or basic data querying to pull and manipulate campaign data independently reduces dependency on data teams.

Skills & tools

Marketing automation platforms such as Klaviyo, Braze, or similar customer engagement tools for managing multi-channel campaigns.

Customer relationship management systems including Salesforce or HubSpot for organizing and tracking customer interactions and data.

Email marketing software and landing page builders for campaign execution, deployment, and ongoing optimization of messaging.

Analytics platforms such as Google Analytics or Mixpanel for tracking user behavior, conversions, and campaign attribution accurately.

Spreadsheet and data visualization tools like Excel, Google Sheets, or Tableau for creating reports and presenting findings.

Project management applications such as Asana, Monday.com, or Notion for campaign coordination, task tracking, and team collaboration.

Practical notes

This role is based in San Clemente, California and requires on-site presence at the Bamboohr office during regular business hours.

The position is full-time with standard business hours, though some flexibility may be available for certain tasks and project deadlines.

The hiring process includes multiple interview rounds with the marketing team and cross-functional partners before a final offer is extended.

Bamboohr is an equal opportunity employer and considers all qualified applicants without regard to background, identity, or prior experience.