Product Marketing Manager, Knowledge Work

About the role

The role owns the foundational positioning and narrative that introduces millions of knowledge workers to what an AI collaborator can genuinely achieve. You will define the story for Chat, Cowork, and the broader non-coding suite so that every interaction communicates what is possible and why it matters. This position is responsible for turning complex capabilities into clear, repeatable narratives that both buyers and end users can immediately understand. You will write the positioning documents, construct the battlecards, and architect the persona frameworks that shape every conversation with the market. The role uses its own outputs as living systems, applying Claude and AI-native workflows to keep messaging accurate and self-updating across the organization. You will be the person who proves that thoughtful product marketing craft can scale as reliably as the products themselves. If you want your work to be the reason millions of people finally understand the difference an AI collaborator can make, this is the role.

Key facts

What you'll do

Define the positioning architecture and messaging house that underpins how millions of knowledge workers perceive Claude's core offerings.

Build sales enablement assets, including pitch decks, battlecards, and objection trees, that equip GTM teams to win deals with confidence.

Own the proof points, comparisons, and narrative frameworks that help economic buyers and champions justify adoption internally.

Develop ICP and persona frameworks that translate a broad market of knowledge workers into sharply defined segments and insights.

Own the website and product page messaging that serves as the first critical impression of Claude's capabilities for new visitors.

Translate scattered customer wins into reusable playbooks, turning one-off success stories into repeatable patterns for teams to follow.

Partner closely with GTM, Marketing, and Partners to ensure all external materials remain consistent, current, and aligned with strategy.

Implement AI-native systems for content operations, using Claude and workflows such as Skills to keep positioning and personas continuously updated.

Establish guardrails and documentation that allow every dependent team to pull trusted messaging and deploy it with clarity at scale.

Champion a storytelling mindset that turns complex AI capabilities into simple, credible narratives buyers can act on without hesitation.

Maintain a living library of use cases segmented by function and persona, ensuring the best examples of AI-augmented work remain discoverable.

Lead cross-functional reviews of messaging so that product, sales, and partner teams speak with one coherent voice.

Track how messaging performs in the market and iterate based on signals from buyers, sellers, and usage data.

Embed ethical and responsible AI considerations into every positioning statement so that claims about capability remain accurate and trustworthy.

Requirements

You must have owned the full product marketing stack for a large, widely used, and fast-evolving product.

You must have building instincts for turning your own PMM workflows into systems rather than one-off documents.

You must be comfortable writing for both technical and non-technical audiences with equal clarity and precision.

You must have experience aligning with GTM, Sales, Product, and Partners to keep messaging consistent across all touchpoints.

You must be able to demonstrate how your work directly influenced adoption, retention, or expansion in prior roles.

You must have a strong track record of creating frameworks, playbooks, and libraries that other teams can reuse.

You must be fluent in using AI tools in your own workflows and have a record of leveraging them to improve the quality and speed of your output.

You must be prepared to work in a fast-moving environment where assumptions are tested quickly and narratives are iterated on constantly.

Nice to have

Experience in AI, enterprise software, or knowledge-work tools is preferred in the context of this role.

Background in sales enablement, content operations, or systems-oriented PMM work is a clear advantage.

Familiarity with Claude and Anthropic's product suite will help you be effective more quickly.

Experience building AI-native workflows that improve how marketing and sales operate is strongly preferred.

Practical notes

The role is full-time and based in San Francisco, California.

This role requires US work authorization.

Travel is not expected as part of this role.