Solutions Marketing Lead, Public Sector

About the role

As the Public Sector Solutions Marketing Lead at Anthropic, you will be the strategic architect of our agency, federal, state, local and international government marketing efforts, positioning Claude as the trusted AI partner for policy makers, public sector knowledge workers and beyond. This is a pivotal role that requires deep understanding of the public sector ecosystem combined with the ability to craft compelling positioning and messaging around AI's benefit to citizens and residents worldwide. You will serve as the dedicated marketing interface for Anthropic's Public Sector teams, owning the coordination and execution between public sector initiatives and Anthropic's broader marketing function. Working closely with sales, product, partnerships and communications teams, you will be responsible for bringing public sector launches, features, and messaging to market through various channels while ensuring cohesive positioning across audiences. This role demands someone who can set vision and strategy while being hands-on with execution - from launching product capabilities like Claude for Government and sector-specific MCP integrations, to quarterbacking demand generation campaigns that drive adoption. Working at the intersection of AI ethics, global development, and growth marketing, you'll help shape industry conversations around responsible AI deployment while driving measurable pipeline and impact results.

Key facts

What you'll do

Develop and execute comprehensive marketing strategy for Public Sector across key verticals: federal agencies, state and local government, defense, regulatory bodies, public utilities and more.

Craft differentiated positioning and messaging across solutions pages, campaign materials and content for distinct audiences within the vertical.

Lead go-to-market for product and solution launches including sector-specific offerings and relevant MCP integrations and skills (LMS platforms, nonprofit, scientific research tools, etc.).

Partner with communications on executive thought leadership regarding AI's potential to benefit underserved communities, including flagship announcements in the context of key initiatives like Claude for Government.

Work with the social and content teams on a public sector content calendar that highlights use cases, case studies, and partnership announcements.

Drive thought leadership initiatives and speaking / event opportunities relevant to the public sector.

Enable sales teams with compelling materials, outbound campaigns, and pipeline-driving initiatives for public sector enterprise accounts and higher education institutions.

Report on which channels and campaigns are driving results and identify opportunities for iteration.

Own the end-to-end coordination of public sector specific marketing programs from concept through execution and measurement.

Establish and maintain close working relationships with public sector customers and partners to surface and address emerging needs.

Champion data-driven decision making by defining KPIs, analyzing performance, and optimizing campaigns based on insights.

Collaborate with product teams to translate technical capabilities into clear, accessible narratives that resonate with public sector stakeholders.

Support the creation of tailored proof-of-concept and pilot program narratives that showcase tangible value for public sector buyers.

Represent Anthropic in relevant industry forums, working groups, and policy discussions to ensure marketing efforts remain aligned with market realities.

Continuously scan the competitive and regulatory landscape to inform messaging, positioning, and enablement assets for the public sector.

Requirements

Thrive in a 0-to-1 environment - can build processes where none exist and navigate ambiguity across a complex stakeholder landscape ration and campaign execution.

Are an adaptable generalist with exposure and competency within multiple marketing functions (content, campaigns, social, analytics, sales enablement).

Have strong written and verbal communication skills, with an ability to translate complex AI capabilities into clear, compelling narratives for non-technical audiences.

Are a quick learner who can absorb context on diverse government verticals and procurement cycles rapidly.

Excel at cross-functional collaboration - comfortable being the connective tissue between product, sales, partnerships, communications, and marketing teams.

Are passionate about AI's potential to benefit underserved communities while maintaining focus on responsible, equitable deployment.

Have experience developing and managing marketing programs for highly regulated environments and mission-critical stakeholders.

Demonstrate an understanding of public sector procurement models, decision-making units, and stakeholder dynamics.

Show a proven track record of owning end-to-end marketing initiatives from strategy through execution and measurement.

Bring a bias for action and comfort with managing multiple priorities in a fast-paced, deadline-driven setting.

Practical notes

The Solutions Marketing Lead, Public Sector role at Anthropic represents a unique opportunity to define how one of the most advanced AI organizations engages with government institutions worldwide. You will operate at the intersection of policy, technology, and public good, shaping narratives that influence how agencies adopt transformative tools. Success in this position requires equal parts strategic rigor and operational excellence, with the ability to translate Anthropic's technical strengths into accessible value propositions for diverse stakeholders. You will own the narrative that positions Claude not only as a powerful tool but as a responsible partner in public service.

This role demands comfort with ambiguity and the creativity to build programs from the ground up in an environment that is still defining its go-to-market approach for public sector customers. You will establish playbooks, frameworks, and templates that set the standard for future marketing initiatives across government verticals. Because public sector buyers rely heavily on trust, credibility, and demonstrated understanding of institutional constraints, you must bring empathy, patience, and a consultative mindset to every interaction. The ability to listen to complex institutional needs and rapidly convert them into clear messaging and campaigns will differentiate high performers in this role.

Anthropic views the public sector as a critical domain for long-term impact, and this role is central to realizing that vision. You will work alongside some of the most thoughtful leaders in AI, policy, and public administration, contributing to efforts that shape digital services, procurement practices, and citizen engagement models. The ideal candidate is comfortable presenting to executive audiences, drafting detailed proposals, and collaborating with cross-functional partners to ensure alignment between marketing outcomes and business objectives. You must be comfortable balancing mission-driven work with the commercial realities of selling into highly constrained environments.

Because this role interfaces closely with product, engineering, and policy teams, strong collaboration skills are non-negotiable. You should be able to distill technical concepts into language that resonates with procurement officers, line-of-business leaders, and elected officials without losing nuance. Experience working with Model Context Protocol (MCP) integrations and emerging standards in agentic computing will be valuable as you position Claude for Government and related offerings. Comfort with data, experimentation, and measurement is essential, as you will be expected to demonstrate the impact of marketing initiatives on awareness, pipeline, and adoption.

The position offers the chance to work on flagship programs such as Claude for Government, exploring how AI can support public service delivery, policy analysis, and constituent engagement in responsible ways. You will coordinate with internal and external partners to ensure that messaging reflects both the capabilities of the technology and the values of public service. Thought leadership will be a core component of the role, including opportunities to speak at conferences, contribute to industry publications, and participate in policy discussions. These activities will help establish Anthropic and its partners as trusted voices in responsible AI deployment.

Because the public sector moves at a deliberate pace, the role requires patience and persistence, along with the ability to manage long sales cycles and complex stakeholder alignment. You will work hand-in-hand with sales and customer success teams to ensure that marketing efforts support realistic timelines and address real-world constraints. Travel may be required to engage with key customers and partners, and candidates should be prepared to represent Anthropic in a professional capacity across multiple locations. This is a hands-on role for someone who wants to build marketing programs from scratch while contributing to meaningful societal impact through responsible AI adoption.