Product Manager, Activation

About the role

You will architect and own the end-to-end product-led growth motion for Anrok's onboarding experience, transforming a sales-assisted funnel into a high-converting self-serve journey. In this role, you will design the workflows that guide thousands of early-stage companies to achieve compliant digital commerce in minutes instead of days. You will partner closely with billing, tax, and engineering teams to automate tax registration processes within our platform. You will define and scale the product channels that drive acquisition and expansion without relying on traditional sales outreach. You will bring clarity to highly ambiguous problems by translating complex tax compliance needs into simple, intuitive product experiences. You will think like a general manager, balancing user needs, business outcomes, and technical constraints with strong product instincts. You will lead cross-functional collaboration with sales, support, finance, marketing, and leadership to ensure the onboarding experience supports both rapid user adoption and long-term enterprise growth.

Key facts

What you'll do

• Own the end-to-end activation experience, guiding new users from signup to compliant status in the fastest time on the market.
• Convert our tax registration workflow into a fully automated product flow that reduces manual steps and accelerates time to compliance.
• Design and execute product-led acquisition experiments that scale our onboarding channels beyond sales-assisted motion.
• Define success metrics for activation, retention, and expansion within the onboarding funnel and iterate based on behavioral data.
• Identify adjacent product opportunities that emerge from how companies discover, onboard, and grow with Anrok.
• Translate complex tax compliance requirements into clear product requirements and user experiences that feel simple and intuitive.
• Build and maintain a deep understanding of our user journey, using qualitative and quantitative insights to drive product decisions.
• Work cross-functionally with engineering, design, data, sales, and support to deliver a cohesive onboarding experience.
• Prototype and test new onboarding flows using no-code tools and AI-assisted workflows to validate ideas quickly.
• Document product specifications, user flows, and acceptance criteria to ensure alignment across teams.
• Partner with customer success to surface onboarding friction points and turn them into product improvements.
• Track activation funnel performance, identify drop-off points, and run experiments to improve conversion across segments.
• Collaborate with marketing to align onboarding experiences with acquisition campaigns and messaging.
• Explore how AI can enhance product workflows, from tax classification to user guidance within the Anrok platform.

Requirements

• Have 6+ years of product management experience, with at least 3 years focused on building B2B products.
• Bring experience designing and scaling product-led growth motions in multi-step onboarding flows.
• Demonstrate the ability to lead through ambiguity and make decisions with incomplete information.
• Show strong written and verbal communication skills, with the capacity to explain complex problems simply.
• Exhibit a growth mindset, curiosity, and a commitment to continuous learning in fast-paced environments.
• Work effectively across functions, including sales, support, finance, marketing, and executive leadership.
• Willingness to do whatever it takes to ensure product and team success, including hands-on execution when needed.
• Comfortable using new tools and technologies, including AI, to build solutions and improve workflows.
• Must be eligible to work in the United States without sponsorship at this time.
• Must relocate to or reside in the San Francisco Bay Area if hired for this role.
• Must be available to start within a reasonable timeframe as defined by our hiring process.
• Must pass standard background checks as required by our company policies.

Nice to have

• Experience with tax, commerce, or regulatory technology platforms.
• Familiarity with product analytics tools and behavioral data analysis.
• Background in startups that have scaled product-led motions in regulated industries.
• Experience working with AI tools to prototype workflows or build internal productivity solutions.
• Knowledge of sales processes in B2B SaaS and alignment between product and sales teams.

Practical notes

This role is full-time and based in San Francisco. Anrok operates as a hybrid workplace, with expectations to collaborate in-person three days per week at one of our hubs. Travel is not required for this role. Only official communication from Anrok will come from @Anrok.com email addresses. Please be aware that Anrok does not recruit via WhatsApp or any third-party messaging platforms. All open roles are listed on this page.